Emotional Branding :: essays research papers

This article clarifying enthusiastic marking was a fascinating perused. The start of the story truly caught my eye. I have consistently thought that it was a solace to understand that even really keen individuals can't get everything and do some of the time need to request clarifications. Despite the fact that we have all been informed that there is nothing of the sort as a dumb inquiry, aside from an inquiry that isn't posed, it is troublesome in the business world to request help or a clarification, without feeling mediocre, or stressing if your business partners will think you are awkward. The writer really wrote in this article, â€Å"after long stretches of helping organizations construct their brands, I’m still perplexed by the truth that such a large number of brilliant agents still don’t comprehend the intensity of a brand.† right away I was disturbed with this announcement and stressed that the remainder of the article would simply be self absorbed recognition on the writer and his immense information. I was happy that he recuperated and made up for himself in the following sentence by expressing that, â€Å"it was the first run through [he] understood that the one thing that has the most emotional effect on the achievement or disappointment of a current business is additionally the least comprehended. I totally concur with the way that a brand isn't a piece of a business; it is really the business. In the event that an organization plans something for ruin its image according to shoppers, it has harmed its business and may fail. It is significant that an organization is steady with its image. In the event that it isn't predictable with its image, at that point buyers may think that its difficult to see that organization as dependable. This is a fairly troublesome undertaking, since marking isn't something that is regularly educated in business college. Attempting to locate an effective brand is fundamentally experimentation, on the grounds that there is certainly not a clear equation that organizations can use to build up a brand.

Evaluate Key Developments of the Cold War Essay

Assess Key Developments of the Cold War - Essay Example The race for atomic arms capacity commanded the 1950s and 1960s and it prompted pressure between these two nations, strain which meant what is presently known as the Cold War. This paper will assess key improvements of the Cold War from the Truman Administration through the Kennedy Administration. It will examine whether the Cold War was really inescapable. What's more, this paper will think about the household worries in the United States during the 1950s, including McCarthyism, family life, and social equality. The initial segment of this paper will introduce a diagram of the Cold War. Also, significant improvements from Truman’s to Kennedy’s organization will be introduced. Thirdly, the certainty of the Cold War will likewise be examined. Finally, a general investigation and end will be set up. Body Overview The post war period achieved a period where the US was beginning to rise as a superpower. It likewise introduced a period where vote based standards were tried w ith different social equality infringement. Now, the need to maintain these social equality turned into a significant piece of American lives (Chafe, et.al., 2011). At the point when the Second World War finished in 1945, writer George Orwell utilized the term cold war in his paper â€Å"You and the Atomic bomb.† In his article, he accepted that the world was currently in the midst of a danger of an atomic war, one which had the capacity of decimating human life on the planet (Orwell, 1945). He talked about how world legislative issues is by all accounts established on a view or conviction winning in a state which was incredible and in a consistent condition of cold war with different nations (Orwell, 1945). Such ‘cold war’ was before long seen with Russia’s disposition towards Britain, including its domain. American market analyst Bernard Baruch was one of the first to allude to such virus war corresponding to the US and the USSR (Gaddis, 2005). Before su fficiently long, the term had a more extensive utilization, particularly with the arrival of Walter Lippman’s book â€Å"The Cold War.† The USSR has not generally been on perfect relations with its neighbors and with the US, for the most part in light of its communist political stage (Gaddis, 2005). In spite of the fact that they were partners during the Second World War, it was just a brief union, generally borne out of the requirement for self-protection. When WWII finished be that as it may, the Soviet Union came back to its strained political relationship with Europe and the US (Gaddis, 2005). The chance of increasing military may over different nations additionally turned into an additional wellspring of strain during the Cold War. Truman to Kennedy In 1947, President Harry Truman was encouraged to consider significant strategy changes because of Russia’s endeavors to increase political and military strength (Chafe, 2003). America’s reaction was to e mbrace a control strategy with the essential objective of forestalling the spread of socialism (Friedman, 2007). Truman’s strategy and choices were completely encapsulated under the Truman tenet, a principle which likewise denounced communist and extremist force. The vast majority of Europe was steady of Truman’s tenet, in any case, some European and American socialists being upheld by the KGB clung to the standards which the Soviet Union spread out (Friedman, 2007). In 1947, the US, Britain and France tried to set up an agreement with the USSR on how best to deal with a post-war Germany. The Marshall Plan had the option to set up a working understanding among the nations, in the end isolating Germany and Berlin into four domains to be constrained by each partner (Gaddis, 2005).

SIPA News The Water Issue COLUMBIA UNIVERSITY - SIPA Admissions Blog

SIPA News The Water Issue COLUMBIA UNIVERSITY - SIPA Admissions Blog The latest issue of SIPA News is now available.   The magazine is published twice per year and features articles written by students and faculty at SIPA.     The topic for this issue is water.   The importance of such a simple substance is underscored in the Deans introduction: With more than 6 billion people on the planet today and the combined effects of global warming and industrial and urban pollution, the supply of water safe enough for drinking, recreation, production, and other uses is becoming scarce. In some parts of the globe, prolonged droughts and other weather events (like the freeze that burst pipes in Ireland last December) or humanitarian crises and refugee camps have already created emergencies that threaten entire populations. The following are just a few of the articles in this edition: As Waters Rise, Environmental Migration Surfaces El Niño Drought Leads to Blackouts, Power Rationing, and Political Fallout in Venezuela In Cambodia, Development Pushes Ahead at the Expense of a Lake A Beachgoer’s Duty: A Surfer and a Fisherman Lead the Way to Curb Runoff Pollution on the JerseyShore Mass Freshwater Exports: Alaska’s Latest Cash Crop Heads to India The full magazine is available for viewing as a PDF by clicking here.   All previous issues of SIPA News can also be viewed on line by clicking here.

The Final Project For World History - 1031 Words

Final Project for World History Throughout the development and colonization of America, there were a lot of changes that affected Native American, Africans, and women. Within this paper, I will attempt to provide some insight and bring to light some of the changes and how they affected the folks involved. As the New World grew and colonized the rights of all were not equal or fair. Native Americans were focused on their homes to provide the New World. While Africans were kidnapped and focused into slave labor to provide economic growth for the New World. During this time women were always seen as a lower class citizen, not allowed any say in the way the colony was governed or grew. All of these minorities fought from the beginning of†¦show more content†¦As the colonies continued to expand, in 1830 President Andrew Jackson signed the Indian Removal act. This act granted Indians rights to the unsettled land out west in exchange for the tribe settlement land along the east coast, mostly Southeast, to continu e to grow the colony. This basically allowed the English to push the Indians off their tribal land so the English could colonize the property for a growth of the New World. Even though the Indians were moved they never stopped fighting the English for their rights and land. Even today there are still tribes and Indians are trying to maintain and keep the Indian land/grounds sacred and among the Indians. The Indians gain equality over the years, but the fact that so much of the history and land were stolen so long ago, the Indians have never felt they were truly equal and reimbursed for all that was taken from them. The Africans, on the other hand, were also forced from their homes and into slave labor. The English captured Africans bringing them to the New World on the Middle Passage. The Africans were brought to the New World as a form free labor to help build the colonies. The English did use the Indians for labor, but found it hard to work with them and they were susceptible to illness and were not as strong as the Africans. The Africans suffered through sickness and lack of understanding secondary to the language barriers with the English. They also had problemsShow MoreRelatedProject Management Wembley1073 Words   |  5 Pagesï » ¿ A. Project Background i. Project Description The aim of the Wembley Stadium project was to build a new 90,000 seat state of art stadium. The new stadium was going to be used for a variety of functions ranging from football and rugby matches to concerts and private events. The stadium was to have a 50-year design life, and be both functional and architecturally significant. In addition, it was essential that the stadium allowed as much daylight and ventilation to reach the pitch asRead MoreProject Management Paper-Mgt 4371100 Words   |  5 PagesProject Management Paper Manuel Angel Cortez University of Phoenix Project Management Paper Organizations leaders are facing difficult challenges because of the rapid changes in government and technology, which has created pressure in organizations. The aforementioned changes have made way for a new type of management; project management, far different from the traditional structure for managing. This document will describe the definition of a project. The paper will also touch basis on theRead MoreBackground. Inemerging Art Cities And Developing Countries(Bogotà ¡,1311 Words   |  6 Pagescountries or emerging art capitals. The result: Many great ideas, innovations, and actions are left out of history books, academic courses, exhibitions, and the general public ´s mind. The objective: To connect creatives from developing countries and emerging art cities with the art world and general public by disseminating their work through a project that speaks to the masses and the art world executives at the same time. The strategy: Realize, promote, and plan the production of a mini-series thatRead MoreA Documentary About a New Universal Language Essay634 Words   |  3 Pagesa documentary would be formulated from hard work and passion. This unique documentary asking people their outlook on our world speaking one universal language followed a plan that altered countless times because of complications or because of a superior idea was brought to light. A similar situation occurred with the goal for this Independent Research Project. In the inception of this venture the objective was to create a universal language and a documentary with interviews and informationRead MoreAn Exploration Of Edward Curtis, Life, Career, And Controversies1500 Words   |  6 Pages An Exploration of Edward Curtis; Life, Career, and Controversies By Michael Seagraves History of Photography Tuesday-Thursday 10:50-12:05 Edward Curtis was an American photographer mostly known for capturing the great American west and the Native American peoples. Edward Curtis has had a long and successful career, with that success inevitably comes controversy. Curtis’s work could be viewed as exploitive and staged. In this paper I will discuss the early years of Curtis’s life and career,Read MoreQuestions On Global Studies : Spring Final Project1167 Words   |  5 PagesSpring Final Reflection For our Global Studies 1 spring final project we had to think of a thesis that used â€Å"Through my history and English courses, I have learned...† as a starting/expansion point. We were to write journals that responded to different open ended questions about the process of this project and about our experiences in this course. The main part of the project is the product which was a medium of our choice that exhibits a meaningful point of connection for you between history and EnglishRead MoreThe Architectural Design and Significance of The New Art Gallery of Ontario889 Words   |  4 Pagesclassic sense that will ensure the look is in, no matter what year it is (Burden, 2000). The following are the current, more popular trends diploid in architectural design: Consideration of Green environment: We all understand that we reside in a world that is more environmentally conscious than ever. The protection of our Mother Nature extends to architecture. It is evident that more architects are trying to adopt eco-friendly items into their designs. This includes the selection of materials thatRead MoreThe Manhattan Project: How It Was A World Changer1166 Words   |  5 PagesHave you ever wonder how the Manhattan Project changed the world. The Manhattan Project was such a world changer that many events caused it to go under development such as: building the Atomic bomb before the Nazi German regime could, the attack on Pearl Harbor and putting an end to a deadly war. By building the Atomic bomb it would give an edge in defeating Hitler if it was ever needed to be used against them. With the attack on Pearl Harbor it brought the U.S into the war. There was only two waysRead MoreBPs Commitment to the Recovery of Natural Resources863 Words   |  3 PagesThe projects are part of BPs commitment to provide up to $1 billion in early restoration funding to expedite recovery of natural resources injured as a result of the Deepwater Horizon accident. The early restoration framework agreement signed in 2011 requires BP and the trustees to agree upon the potential projects, funding and the natural resources benefits the projects are expected to provide. The trustees then implement the projects. The agreement makes it possible for restoration to begin atRead MoreA Visual Folio Showing How Dior Changed The World1542 Words   |  7 Pagesmy personal project was to make a visual folio showing how Dior has evolved over the years. I chose Human Ingenuity as my Area of Inspiration because I believe that it was best suited for the goal of my project. This Area of Inspiration is about exploring the effects of human inventions on the world. My project relates strongly with this as I am researching how Christian Dior changed the fashion world with his inventions and how the styles he created revolutionised fashion after World War Two. He

The History of Miniature Golf

According to the American Heritage Dictionary, miniature golf is a novelty version of golf played with a putter and golf ball on a miniature course and featuring obstacles such as alleys, bridges, and tunnels. Garnet Carter was the first person to patent a game of miniature golf which he called Tom Thumb Golf in 1927. However, there were a few earlier unpatented versions of miniature golf type games. For example, in 1916, James Barber of Pinehurst, North Carolina had a miniature golf course on his estate called the Thistle Du. There were also patented processes that related to the game. Garnet Carter built his miniature golf course on Lookout Mountain in Tennessee to draw traffic to the hotel he owned. His wife, Frieda Carter did most of the designing of the courses obstacles which had a fairyland theme. Patented Cottonseed Hull Surface In 1922, Englishmen, Thomas McCulloch Fairborn who was living in Tlahualilo, Mexico built a miniature golf course with a surface made from crushed cottonseed hulls mixed with oil, dyed green, and rolled on top of a sand foundation. Fairborn also founded a company called the Miniature Golf Courses of America Inc. Fairborn patented his method of making a playing surface, which was an inexpensive method. In 1926, Drake Delanoy and John Ledbetter built New York City’s first outdoor miniature golf course on top of a skyscraper. Delanoy and Ledbetter copied Thomas Fairborns process of using crushed cottonseed hulls and infringed upon Fairborns patent. Eventually, a financial arrangement was arrived at between Delanoy and Ledbetter and Fairborn that let the cottonseed hull process be used over 150 roof top miniature courses in New York City. Garnet Carter also had to pay a royalty to Fairborn since he used the cottonseed hull surface on his miniature golf course. Carter founded the Fairyland Manufacturing Corporation, which by 1930 manufactured and sold over 3000 of his Tom Thumb miniature golf course franchises. Â   Continue The History of Golf or Photo Gallery

The Vampire Diaries The Struggle Chapter Thirteen Free Essays

Elena stirred, then opened heavy eyelids. Light was showing around the edges of the curtains. She found it hard to move, so she lay there on her bed and tried to piece together what had happened last night. We will write a custom essay sample on The Vampire Diaries: The Struggle Chapter Thirteen or any similar topic only for you Order Now Damon. Damon had come here and threatened Margaret. And so Elena had gone to him. He’d won. But why hadn’t he finished it? Elena lifted a languid hand to touch the side of her neck, already knowing what she would find. Yes, there they were: two small punctures that were tender and sensitive to pressure. Yet she was still alive. He’d stopped short of carrying out his promise. Why? Her memories of the last hours were confused and blurry. Only fragments were clear. Damon’s eyes looking down at her, filling her whole world. The sharp sting at her throat. And, later, Damon opening his shirt, Damon’s blood welling from a small cut in his neck. He’d made her drink his blood then. Ifmade was the right word. She didn’t remember putting up any resistance or feeling any revulsion. By then, she had wanted it. But she wasn’t dead, or even seriously weakened. He hadn’t made her into a vampire. And that was what she couldn’t understand. He has no morals and no conscience, she reminded herself. So it certainly wasn’t mercy that stopped him. He probably just wants to draw the game out, make you suffer more before he kills you. Or maybe he wants you to be like Vickie, with one foot in the shadow world and one in the light. Going slowly mad that way. One thing was sure: she wouldn’t be fooled into thinking it was kindness on his part. Damon wasn’t capable of kindness. Or of caring for anybody but himself. Pushing the blankets back, she rose from the bed. She could hear Aunt Judith moving around in the hallway. It was Monday morning and she had to get ready to go to school. Dear Diary, It’s no good pretending I’m not frightened, because I am. Tomorrow’s Thanksgiving, and Founders’ Day is two days after that. And I still haven’t figured out a way to stop Caroline and Tyler. I don’t know what to do. If I can’t get my diary back from Caroline, she’s going to read it in front of everyone. She’ll have a perfect opportunity; she’s one of the three seniors chosen to read poetry during the closing ceremonies. Chosen by the school board, of which Tyler’s father is a member, I might add. I wonder what he’ll think when this is all over? But what difference does it make? Unless I can come up with a plan, when this is all over I’ll be beyond caring. And Stefan will be gone, run out of town by the good citizens of Fell’s Church. Or dead, if he doesn’t get some of his Powers back. And if he dies, I’ll die too. It’s that simple. Which means I have to find a way to get the diary. I have to. But I can’t. I know, you’re waiting for me to say it. There is a way to get my diary – Damon’s way. All I need to do is agree to his price. But you don’t understand how much that frightens me. Not just because Damon frightens me, but because I’m afraid of what will happen if he and I are together again. I’m afraid of what will happen to me†¦ and to me and Stefan. I can’t talk about this any more. It’s too upsetting. I feel so confused and lost and alone. There’s nobody I can turn to or talk to. Nobody who could possibly understand. What am I going to do? November 28, Thursday, 11:30p.m. Dear Diary, Things seem clearer today, maybe because I’ve come to a decision. It’s a decision that terrifies me, but it’s better than the only alternative I can thinkof. I’m going to tell Stefan everything. It’s the only thing I can do now. Founders’ Day is Saturday and I haven’t come up with any plan of my own. But maybe Stefan can, if he realizes how desperate the situation is. I’m going over to spend the day at the boarding house tomorrow, and when I get there I’m going to tell him everything I should have told him in the first place. Everything. About Damon, too. Oh, I’m scared. My stomach is churning. I could barely touch Thanksgiving dinner – and I can’t keep still I feel as if I might fly apart into a million pieces. Go to sleep tonight? Ha. Please let Stefan understand. Please let him forgive me. The funniest thing is, I wanted to become a better person for him. I wanted to be worthy of his love. Stefan has these ideas about honor, about what’s right and wrong. And now, when he finds out how I’ve been lying to him, what will he think of me? Will he believe me, that I was only trying to protect him? Will he ever trust me again? Tomorrow I’ll know. Oh, God, I wish it were already over. I don’t know how I’ll live until then. Elena slipped out of the house without telling Aunt Judith where she was going. She was tired of lies, but she didn’t want to face the fuss there would inevitably be if she said she was going to Stefan’s. Ever since Damon had come to dinner, Aunt Judith had been talking about him, throwing subtle and not-so-subtle hints into every conversation. And Robert was almost as bad. Elena sometimes thought he egged Aunt Judith on. She leaned on the doorbell of the boarding house wearily. Where was Mrs. Flowers these days? When the door finally opened, Stefan was behind it. He was dressed for outdoors, his jacket collar turned up. â€Å"I thought we could go for a walk,† he said. â€Å"No.† Elena was firm. She couldn’t manage a real smile for him, so she stopped trying. She said, â€Å"Let’s go upstairs, Stefan, all right? There’s something we need to talk about.† He looked at her a moment in surprise. Something must have shown in her face, for his expression gradually stilled and darkened. He took a deep breath and nodded. Without a word, he turned and led the way to his room. The trunks and dressers and bookcases had long since been put back into order, of course. But Elena felt as if she was really noticing this for the first time. For some reason, she thought of the very first night she’d been here, when Stefan had saved her from Tyler’s disgusting embrace. Her eyes ran over the objects on the dresser: the fifteenth century gold florins, the ivory-hiked dagger, the little iron coffer with the hinged lid. She’d tried to open that the first night and he’d slammed the lid down. She turned. Stefan was standing by the window, outlined by the rectangle of gray and dismal sky. Every day this week had been chilly and misty, and this was no exception. Stefan’s expression mirrored the weather outside. â€Å"Well,† he said quietly, â€Å"what do we need to talk about?† There was one last moment of choice, and then Elena committed herself. She stretched out a hand to the small iron coffer and opened it. Inside, a length of apricot silk shone with muted luster. Her hair ribbon. It reminded her of summer, of â€Å"About this,† she said. He had taken a step forward when she touched the coffer, but now he looked puzzled and surprised. â€Å"Aboutthat ?† â€Å"Yes. Because I knew it was there, Stefan. I found it a long time ago, one day when you left the room for a few minutes. I don’t know why I had to know what was in there, but I couldn’t help it. So I found the ribbon. And then†¦Ã¢â‚¬  She stopped and braced herself. â€Å"Then I wrote about it in my diary.† Stefan was looking more and more bewildered, as if this was not at all what he’d been expecting. Elena groped for the right words. â€Å"I wrote about it because I thought it was evidence that you’d cared about me all along, enough to pick it up and keep it. I never thought it could be evidence of anything else.† Then, suddenly, she was speaking quickly. She told him about taking her diary to Bonnie’s house, about how it had been stolen. She told him about getting the notes, about realizing that Caroline was the one who was sending them. And then, turning away, pulling the summer-colored silk over and over through her nervous fingers, she told him about Caroline and Tyler’s plan. Her voice almost gave out at the end. â€Å"I’ve been so frightened since then,† she whispered, her eyes still on the ribbon. â€Å"Scared that you’d be angry with me. Scared of what they’re going to do. Just scared. I tried to get the diary back, Stefan, I even went to Caroline’s house. But she has it too well hidden. And I’ve thought and thought, but I can’t think of any way of stopping her from reading it.† At last she looked up at him. â€Å"I’m sorry.† â€Å"You should be!† he said, startling her with his vehemence. She felt the blood drain from her face. But Stefan was going on. â€Å"You should be sorry for keeping something like that from me when I could have helped you. Elena, why didn’t you justtell me?† â€Å"Because it’s all my fault. And I had a dream†¦Ã¢â‚¬  She tried to describe how he had looked in the dreams, the bitterness, the accusation in his eyes. â€Å"I think I would die if you really looked at me that way,† she concluded miserably. But Stefan’s expression as he looked at her now was a combination of relief and wonder. â€Å"So that’s it,† he said, almost in a whisper himself. â€Å"That’s what’s been bothering you.† Elena opened her mouth, but he was still speaking. â€Å"I knew something was wrong, I knew you were holding something back. But I thought†¦Ã¢â‚¬  He shook â€Å"his head and a skewed smile tugged at his lips. â€Å"It doesn’t matter now. I didn’t want to invade your privacy. I didn’t even want to ask. And all the time you were worried about protectingme. â€Å" Elena’s tongue was stuck to the roof of her mouth. The words seemed to be stuck, too. There’s more, she thought, but she couldn’t say it, not when Stefan’s eyes looked like that, not when his whole face was alight that way. â€Å"When you said we needed to talk today, I thought you’d changed your mind about me,† he said simply, without self-pity. â€Å"And I wouldn’t have blamed you. But instead†¦Ã¢â‚¬  He shook his head again. â€Å"Elena,† he said. It felt so good to be there, so right. She hadn’t even realized how wrong things had been between them until now, when the wrongness had disappeared.This was what she remembered, what she had felt that first glorious night when Stefan had held her. All the sweetness and tenderness in the world surging between them. She was home, where she belonged. Where she would always belong. Everything else was forgotten. As she had in the beginning, Elena felt as if she could almost read Stefan’s thoughts. They were connected, a part of each other. Their hearts beat to the same rhythm. Only one thing was needed to make it complete. Elena knew that, and she tossed her hair back, reaching from behind to pull it away from the side of her neck. And this time Stefan did not protest or thwart her. Instead of refusal he was radiating a deep acceptance – and a deep need. Feelings of love, of delight, of appreciation overwhelmed her and with incredulous joy she realized the feelings were his. For a moment, she sensed herself through his eyes, and sensed how much he cared for her. It might have been frightening if she had not had the same depth of feeling to give back to him. She felt no pain as his teeth pierced her neck. And it didn’t even occur to her that she had unthinkingly offered him the unmarked side – even though the wounds Damon had left were healed already. She clung to him when he tried to lift his head. He was adamant, though, and at last she had to let him do it. Still holding her, he groped over onto the dresser for the wicked ivory-handled blade and with one quick motion he let his own blood flow. When Elena’s knees grew weak, he sat her on the bed. And then they just held each other, unaware of time or anything else. Elena felt that only she and Stefan existed. â€Å"I love you,† he said softly. At first Elena, in her pleasant haze, simply accepted the words. Then, with a chill of sweetness, she realized what he’d said. Heloved her. She’d known it all along, but he had never said it before. â€Å"I love you, Stefan,† she whispered back. She was surprised when he shifted and pulled away slightly, until she saw what he was doing. Reaching inside his sweater, he drew out the chain he had worn around his neck ever since she had known him. On the chain was a gold ring, exquisitely crafted, set with lapis lazuli. Katherine’s ring. As Elena watched, he took the chain off and unclasped it, removing the delicate golden band. â€Å"When Katherine died,† he said, â€Å"I thought I could never love anyone else. Even though I knew she would have wanted me to, I was sure it could never happen. But I was wrong.† He hesitated a moment and then went on. â€Å"I kept the ring because it was a symbol of her. So I could keep her in my heart. But now I’d like it to be a symbol of something else.† Again he hesitated, seeming almost afraid to meet her eyes. â€Å"Considering the and then gave up, his eyes meeting hers mutely. Elena couldn’t speak. She couldn’t even breathe. But Stefan misinterpreted her silence. The hope in his eyes died and he turned away. â€Å"You’re right,† he said. â€Å"It’s all impossible. There are just too many difficulties – because of me. Because of what I am. Nobody like you should be tied to someone like me. I shouldn’t even have suggested it – â€Å" â€Å"Stefan!† said Elena. â€Å"Stefan, if you’ll be quiet a moment – â€Å" † – so just forget I said anything – â€Å" â€Å"Stefan!† she said. â€Å"Stefan,look at me. â€Å" Slowly, he obeyed, turning back. He looked into her eyes, and the bitter self-condemnation faded from his face, to be replaced by a look that made her lose her breath again. Then, still slowly, he took the hand she was holding out. Deliberately, as they both watched, he slipped the ring onto her finger. It fit as if it had been made for her. The gold glinted richly in the light, and the lapis shone a deep vibrant blue like a clear lake surrounded by untouched snow. â€Å"We’ll have to keep it a secret for a while,† she said, hearing the tremor in her voice. â€Å"Aunt Judith will have a fit if she knows I’m engaged before I graduate. But I’ll be eighteen next summer, and then she can’t stop us.† â€Å"Elena, are you sure this is what you want? It won’t be easy living with me. I’ll always be different from you, no matter how I try. If you ever want to change your mind†¦Ã¢â‚¬  â€Å"As long as you love me, I’ll never change my mind.† He took her in his arms again, and peace and contentment enfolded her. But there was still one fear that gnawed at the edges of her consciousness. â€Å"Stefan, about tomorrow – if Caroline and Tyler carry out their plan, it won’t matter if I change my mind or not.† â€Å"Then we’ll just have to make sure they can’t carry it out. If Bonnie and Meredith will help me, I think I can find a way to get the diary from Caroline. But even if I can’t, I’m not going to run. I won’t leave you, Elena; I’m going to stay and fight.† â€Å"But they’ll hurt you. Stefan, I can’t stand that.† â€Å"And I can’t leave you. That’s settled. Let me worry about the rest of it; I’ll find a way. And if I don’t†¦ well, no matter what I’ll stay with you. We’ll be together.† â€Å"We’ll be together,† Elena repeated, and rested her head on his shoulder, happy to stop thinking for a while and justbe. Dear Diary, It’s late but I couldn’t sleep. I don’t seem to need as much sleep as I used to. Well, tomorrow’s the day. We talked to Bonnie and Meredith tonight. Stefan’s plan is simplicity itself. The thing is, no matter where Caroline has hidden the diary, she has to bring it out tomorrow to take it with her. But our readings are the last thing on the agenda, and she has to be in the parade and everything first. She’ll have to stash the diary somewhere during that time. So if we watch her from the minute she leaves her house until she gets up on stage, we should be able to see where she puts it down. And since she doesn’t even know we’re suspicious, she won’t be on guard. That’s when we get it. The reason the plan will work is because everyone in the program will be in period dress. Mrs. Grimesby, the librarian, will help us put on our 19th century clothes before the parade, and we can’t be wearing or carrying anything that’s not part of the costume. No purses, no backpacks. No diaries! Caroline will have to leave it behind at some point. We’re taking turns watching her. Bonnie is going to wait outside her house and see what Caroline’s carrying when she leaves. I’ll watch her when she gets dressed at Mrs. Grimesby’s house. Then, while the parade is going on, Stefan and Meredith will break into the house – or the Forbes’ car, if that’s where it is – and do their stuff. I don’t see how it can fail. And I can’t tell you how much better I feel. It’s so good just to be able to share this problem with Stefan. I’ve learned my lesson; I’ll never keep things from him again. I’m wearing my ring tomorrow. If Mrs. Grimesby asks me about it, I’ll tell her it’s even older than 19th century, it’s from Renaissance Italy. I’d like to see her face when I say that. I’d better try to get some sleep now. I hope I don’t dream. How to cite The Vampire Diaries: The Struggle Chapter Thirteen, Essay examples

Frontiers in Human Neuro Science

Question Discuss about the Frontiers in Human Neuro Science. Answer: Introduction In this report, aspects related to human resource management has been analyzed and demonstrated. Most important factor that is used in human resource management is by motivating employees to achieve organizational objectives. There are two major types of rewards or motivation factors i.e. financial motivation and non financial motivation. In this report, discussion related to importance of monetary rewards or financial rewards in motivating employees of the business organization. In this modern era, management has been facing various human resource management issues and these can be achieved by motivating employees to perform well. In this report, factors that motivate employees and how these can be achieved were discussed. There are various developments that has been witnessed by management in terms of human resource management has been discussed. Pros and cons of the financial or monetary motivation has been discussed in this report. Money and other financial rewards are a fundamental part of the employment relationship and can be used effectively in motivating employees. Discuss pros and cons of this argument. Human resource management is one of the important aspects of business management in modern business environment. Success and failure of business entity is largely depends on efficiency and effectiveness of human resource management. Therefore business entity or management shall apply all those tactics or modern human resource management theories in managing human resource. Most important aspect for business entity in human resource management is to motivate them for achieving highest standards of work and bring efficiency in working cultural. In this topic, discussion related to effectiveness of financial rewards on maintaining employment relationships and motivating employee has been undertaken. There are mixed reactions in relation to effectiveness of financial rewards in human resource management (Rao, 2010). Therefore this topic has been selected for making critical analysis to overcome from ambiguity of management in terms of applying different theories. Relationship between financial rewards and employee performance There are two types of rewards that can be used for motivating employees to achieve higher efficiency in business operations. Reward for motivation can be financial rewards and non-financial rewards. Non-financial rewards are related to non financial aspects and on the other hand financial rewards are monetary rewards that employees will get from employer. Financial rewards includes bonus, incentives, monetary awards, etc are some financial rewards for employees. Since it can be observed that employees join business organisation primarily on the basis of financial considerations that business organisation provides. Analysis of employee performance is the prime requirement for management to analyse and measure efficiency of employees (Abeler et al., 2015). Another important relationship between financial rewards and employee performance is established when targets are analysed by managers. There shall be parallel relationship between financial rewards and employee performance. But it has been observed that financial rewards are short term aspect which can be used to achieve employee satisfaction. Financial rewards are important for motivating employees and following theory has been developed for the same: Incentive motivation theory- It can be define as the theory which suggests business organisation shall provide some inventive to employees to do something. Incentive for employees can be reward and it can be tangible reward and non tangible reward which is provided to employees to achieve targets or over-achieve them. There are internal rewards i.e. non financial rewards and external rewards i.e. financial rewards. Main element of incentive theory is to give incentive to employees to perform better. There shall be appropriate gap and extend to which employees shall be motivated. Incentive motivation theory becomes important when employee of management or business organisation places important role in achievement of business objectives. Following are different motivation theories that are developed in past and are applied by business organisation to reap benefits of motivation. Following are some non financial theories that can be served as base for enhancing efficiency of employees b y motivating them: Maslows Need Hierarchy theory- Physiological need, safety need, social need, esteem need and self actualisation need Herzbergs Motivation hygiene theory McClellands Need theory: Need for achievement, need or power and need for affiliation Therefore it can be concluded that there are both financial and non financial rewards that are used on motivational theories. Motivation theories use incentives and bonuses and fulfil some needs of employees to engage them in the business organisation of achievement of business objectives. Organisational Problems Business organisation faces various management issues and most important issue is managing employees and motivating them to achieve organisational objectives. Due to change in modern human resource management theories and tactics, management is required to have diversified knowledge. Each and every business organisation at some point of time faces issues related to human resource management. One of the main issue that management faces in human resource management is of change management. Most of the business organisation is changing their business structures and operational management practices so as to achieve organisational objectives effectively. Another discussion area is compensation management and development of compensation policy for business entity. Ethics management and implementation of ethical policies in the business operations is another concern area for business organisation. Cultural development and bringing flexibility at the workplace is another form of motivation i n the business organisation (Miner, 2015). Management shall implement leadership theories, staffing and recruitment practices shall be used to motivate employees. Therefore management or business entity has to use both financial and non financial rewards to motivate employees to achieve business objectives. Motivation for employees from financial rewards Employment engagement is the engagement tool that binds employer and employee in a relationship under which employee perform some activities or undertake some work in return of consideration in the form of remuneration. Employee and employer rights and obligation has been decided under employment engagement. Remuneration is financial type of reward that motivates employees to perform with full efficiency. Monetary or financial rewards are considered for the personal growth and creation of wealth of employees (Koffarnus et al., 2013). Each and every employees work can relate themselves to financial reward and incentives that employer provides to them. Following are some different situation which monetary or financial rewards can be either favourable or unfavourable in motivating employees: Relationship of motivation practices: Cultural- Cultural development in the business organisation places important role in managing business operations and managing people. Culture in the business organisation shares believes values and assumptions that are required to manage people or employees behaviour towards organisational objectives. In developing organisational culture, only non financial or non monetary motivational functions are required. Financial rewards or monetary motivation cannot develop and maintains organizational culture (Avbar, 2016). Employees shall be motivated to enhance values and share positive attitude among other employees. Actions of employees or human resource can be managed or directed with the help of non financial aspects of motivation. Employees shall be motivated to develop organizational cultural. Organisational ethical- Organizational ethics can be defined as the principles or standards that business organization shall apply to incorporate and maintain ethics while performing business operations. Business ethics are set of principles that shall be followed by business organization including employees to take decisions ethically. But in the other hand, monetary rewards or financial motivation can create state of competition among employees. This situation can lead to hostile business environment of competition and can lead to employee dissatisfaction (Meyer-Waarden, 2013). Bonus and other financial rewards can lead towards unethical behavior and attitude of employees in terms of human resource management. Development of leadership skills and other business management practices can be achieved only with the help of non monetary motivation. Social concerns- Social concerns in the business entity can be defined as performance of social practices. Social needs of human resource and employees can be fulfilled by monetary aspects or monetary consideration of employees. By earning extra financial benefits from the business organisation, employees can lead to better social life. Social for employee can be within the organisation or it can be outside business organisation. It can be achieved from the remuneration or financial rewards that they get from employer. Employment relationship between employees and employers can be stronger when employee feels satisfied (Avbar, 2016). But esteem in the business organisation for employees can be achieved from non monetary motivations also like awards, reorganisation, etc. But non monetary benefits are important for employees after they achieve financial strength or when they are financially strong. Financial rewards or monetary motivation can be used to achieve short term objectives or short term profitability can be achieved from motivating employees. Monetary or financial motivation can lead to distress in the business organisation and among employees. Employees can be over motivated to achieve organisational objectives by offering them with more monetary or financial motivation. On the other hand, leadership qualities and influencing capabilities of the leader can be used to achieve organisational objectives. But these are not related to dependent on financial or monetary motivation of employees. Self-leadership system shall be followed and used by business entity to develop leaders in the business organisation. This non financial or non monetary motivation will create scenes of job satisfaction among employees. Employees will feel satisfied with the job and growth that are getting in terms of developing as a leader. This will raise graph of employees in terms of their caree r opportunities and development opportunities. Recent developments in OB that requires non financial rewards or motivation There are some developments that had taken place in recent time in human resource management practices. In order to achieve these developments, management or managers are required to motivate employees to achieve the same. Management of change in workforce and working environment is the recent development in the human resource management. Use of Information technology at workplace has changed the working style and nature of employees. Therefore employees shall be motivated to be more flexible in performing their roles and responsibilities (Bassous, 2015). Providing flexible working environment, work from home capabilities and much other motivational aspect shall be incorporated in the business management. Pros of argument Pros of this argument can be reflected under different aspects of the business operations and business management practices. Following are some pros of financial rewards: Financial rewards can be straight forward and easy to apply financial motivation to achieve business objectives Financial incentives or monetary motivation can be effective in achieving great level of effectives while performing business operations. Motivating employees through financial incentives can influence employees to achieve more (Talabi, 2016). Financial incentives or monetary rewards can lead to change in attitude of employees as more connected with organisation Financial motivation can be used as referral tool that can be used to recruit more talented employees from internal sources Financial motivation or monetary rewards can be considered as fair tool to manage and evaluate performance of employees. Under financial reward system there are one base to evaluate performance is achievement of target and beyond targets (Brandimonte and Ferrante, 2015). Healthy competition and creativity among employees or team members can be achieved by implementing financial rewards among employees Financial rewards can boost achievement of short term objectives and increases capacity of employees and business operations Therefore it can be concluded that financial or monetary reward can be considered as fundamental part of employment relationship and can be used as effective motivating tool for employees. Cons of argument There are many cons of financial or monetary rewards that management of business organisation has to consider. Following are some cons of financial or monetary reward policy of business organisation: Financial rewards or monetary rewards cannot be implemented on long term basis. Once employee achieve or fulfil its financial need then they require job satisfaction from non monetary rewards. Main element of financial reward can be washed off in quick session i.e. main element of monetary motivation is to motivate to earn more. After some time, when employee earn enough funds then monetary motivation do not work (Shrestha, 2015). Monetary motivation for employees can sometime lead towards unhealthy competition among employees. Unhealthy competition can distract employees in achieving organisational objectives but more use of more financial motivation can lead to the situation where employees will focus on fulfil their personal objectives only. Conclusion It can be concludes that human resource management is the most important factors that are required to be managed by management. After analysing the report, it can be concluded that management or managers of the business organisation are required to develop and maintained employment relationship. It can be concluded that motivation to employees can be achieved by motivating them with financial and non financial motivation. It has been analysed that both financial and non financial motivations are required to be implemented so as to achieve organisational objectives. On the other hand, management is required to manage and implement motivational theories to achieve implementation of motivation theories. It can be concluded that there are various pros and cons of financial or monetary motivation that management shall understand and use. References Abeler, J. Nosenzo, D. 2015, "Self-selection into laboratory experiments: pro-social motives versus monetary incentives", Experimental Economics, vol. 18, no. 2, pp. 195-214. Avbar, D. 2016, "Motivation in the workplace and its influence on the effectiveness of work", RUO : Revija za Univerzalno Odli?nost, vol. 5, no. 3, pp. 222-232. Bassous, M. 2015, "What are the Factors that Affect Worker Motivation in Faith-Based Nonprofit Organizations?",VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations,vol. 26, no. 1, pp. 355-381. Brandimonte, M.A. Ferrante, D. 2015, "Effects of Material and Non-Material Rewards on Remembering to Do Things for Others", Frontiers in human neuroscience, vol. 9, pp. 647. Koffarnus, M.N., Wong, C.J., Fingerhood, M., Svikis, D.S., Bigelow, G.E. Silverman, K. 2013, "Monetary incentives to reinforce engagement and achievement in a job?skills training program for homeless, unemployed adults", Journal of Applied Behavior Analysis, vol. 46, no. 3, pp. 582-591. Meyer-Waarden, L. 2013, "The impact of reward personalisation on frequent flyer programmes ' perceived value and loyalty",Journal of Services Marketing,vol. 27, no. 3, pp. 183-194. Miner, J.B. 2015;2005;, Organizational Behavior 1 : Essential Theories of Motivation and Leadership, Routledge, Armonk. Rao, P.S. 2010,Management and Organisational Behaviour,Himalaya Publishing House, IN. Shrestha, S.A. 2015, When monetary rewards fail to motivate workers, Singapore Press Holdings Limited, Singapore. Talabi, A.S. 2016, "Job Satisfaction and Work Performance of Public Secondary School Teachers In Akoko North West Local Government Area Of Ondo State",Journal of Arts and Humanities,vol. 5, no. 8, pp. 39.

The Psychological Effects of Childhood Obesity free essay sample

There is no specific reason that describes either why a child would fall into this group or why this number is on the rise. The physical disadvantages of obesity have been well documented. While the psychological effects often seem to be bypassed in most studies. Childhood obesity has many effects of the psyche of a child and those effects can and frequently will carry on into adulthood. There are traditionally three schools of thought about what causes childhood obesity. The first is excessive eating. There are approximately three thousand five hundred calories in a pound so if a child takes in an extra fifty to one hundred calories every day it could lead to a yearly weight gain of five to ten pounds. This does not seem significant until accumulation is allowed for, an addition of fifty pounds to a child’s weight between the ages of thirteen and eighteen is substantial. We will write a custom essay sample on The Psychological Effects of Childhood Obesity or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The second is a lack of exercise. In order to maintain a healthy weight a body must burn as many calories as it takes in.Society has become increasingly dependent on technology and thus has place higher value on computer skills then athletic or manual labor skills. Many school systems in the United States have cut funding for physical education programs in favor of promoting technology-based learning. For some children this is the only exercise they will get all day, for when they arrive home they almost immediately watch television or play video games. As a side effect, this also promotes lethargy in children making it more difficult for them to burn the necessary calories to maintain a healthy weight.The third, and sometimes most popular, reason people chose to explain childhood obesity tends to be the least likely reason for it, genetics. It is in fact very rare that a child is overweight due to illness or genetic disorder. Parentage does have a large influence on obesity, but it is less to do with genetics and more to do with health and fitness habits. If a child comes from a family that is overweight, they are more likely to be overweight as well because they will mimic their parent’s behavior in both diet and exercise.If the parent sets an example of daily exercise and a balanced diet the child will be far less likely to become overweight. However, there are some genetic disorders that will make it far more difficult for a child to burn calories such as hypothyroidism, a disorder that causes the body’s metabolis m to slow and store fats and calories much easier than an individual that is unaffected with the disorder. When a child is obese, they are much more likely to suffer from disorders such as hyperglycemia, or diabetes, heart disease, and an increased risk of certain types of cancer like colon cancer.Diabetes is a disorder is which the pancreas cannot produce a sufficient supply of insulin, the chemical responsible in the digestion of sugars. This disorder if not closely watched can cause blindness, liver failure and limb amputation due to increased likelihood of festering wounds on the feet and hands. There have been only a few studies that have delved deeply into the connection between level of happiness and weight in a child. Those studies have found a definite link between obesity and some mental and emotional disorders. The finding that obese individuals experience greater interpersonal sensitivity was not surprising. Body image disturbance, self-esteem concerns, lack of confidence in social situations, and the perpetual social stigma of obesity all contribute to a heightened sensitivi ty related to conflicted needs for social acceptance, inclusion, and self-validation. In addition, the depressive tendency to withdraw and isolate oneself from interpersonal environments may explain the high scores on the Psychoticism subscale.Obese individuals may be more prone to develop various psychotic symptoms and personal adjustment problems than individuals who are not obese. † (Mills,1995) Depression seems to be particularly prevalent in children with above average (body mass index value). Depression comes in many forms and effects every individual differently: some of the more common symptoms are irritability, lethargy, thoughts of self-harm, and aggression. Poor self-esteem is another symptom brought on by obesity.A lack of self-esteem may cause poor performance in areas a child would otherwise succeed. Though poor physical performance is associated with obese children due to physical restriction or health, one of the other primary reasons is a lack of confidence in the child’s ability to perform the activity. Poor body image is present in a large amount of children and adolescents who struggle with weight control. This can lead to unhealthy habits or practices that can farther debilitate an individual both psychologically and physically.Eating disorders such as anorexia, a disorder where in a person excessively exorcises and eats very little obsessing over what little they do eat, or bulimia a condition similar to anorexia where the individual will binge eat and then try to compensate by either excessively exorcising or forcing themselves to purge or vomit, can be a result of poor body image. There is also a disorder known as body dysmorphic body disorder that can result from continued poor body image. BDD is a condition where the person affected obsesses over a particular perceived flaw to an extreme that can cause psychological stress that can interrupt their lives.Some of the psychological problems that are associated with childhood obesity can be attributed to teasing or bullying fro m family and peers. There is a stigma in American society associated with obesity. Due to this stigma many overweight children are bullied by other children and at times adults. A study done to ascertain the extent of size discrimination amongst children found the following. â€Å"It is essential to address any existing psychiatric problems, including depression, poor self-esteem, negative self-image and withdrawal from peers. From an early age, society stigmatizes obese people as lazy, stupid, slow and self-indulgent.Studies have shown that children express negative attitudes toward their obese peers as early as kindergarten, and that they prefer a playmate who is bound to a wheelchair or disabled by a major physical handicap to one who is obese. There is a clear association between obesity and low self-esteem, especially in adolescents. During the office visit, it is imperative that physicians be sensitive to and accepting of these patients, focusing on positive aspects and ensuring that treatment plans will not further damage an already fragile sense of self-e steem. (Moran, 1999) This can contribute to some psychological disorders that affect the child social behavior. J. Pediatr preformed a clinical and nonclinical study and found these results: â€Å"[the results of the study] showed that discrimination may account for important social consequences of obesity in childhood, adolescence, and later adulthood† (Pediatr, 1997). This greatly supports the theory of peer importance on immediate and long term social competency. Humans are social animals so when a person suffers from social anxiety or social isolation it can negatively affect their ability to perform or function in their everyday lives.Social isolation may affect a child’s performance in school and thus limit their career options and earning potential later in life. Socialization has been shown to be an effective mental exorcise. Proper socialization can improve memory so the opposite can be deduces that social isolation can cause stunted memory and intellectual performance. Social anxiety can cause many other problems that can disrupt a person’s life. It can cause severe fear of any social situations including simply being in the presence of unfamiliar people.These individuals are hyper sensitive to criticism and have a crippling fear that others are judging them. This could impact school in children and later work life as adults. Social anxiety can manifest as panic attacks that cause the person’s blood pressure to rise, difficulty breathing and heart palpitations. In severe cases panic attacks can lead to heart attack or stroke. Obese children are more than three times as likely to become obese adults so issues that develop early should be addressed early in order to prevent their persistence into adulthood. After an obese child reaches six years of age, the probability that obesity will persist exceeds 50 percent, and 70 to 80 percent of obese adolescents will remain so as adults. The presence of obesity in at least one parent increases the risk of persistence in children at every age. †(Moran,1999) Low self-esteem and social anxiety can retard growth in areas like career and personal relationships. There are some studies that show that women in particular that are overweight suffer from more relationship problems and from poor career performance.In men, persistent obesity can affect educational achievement negatively (Viner Cole, 2005). Obesity has a drastic effect on a person’s health when it is sustained from childhood into adulthood. Chronic breathing disorders including sleep apnea and cardio obstructive pulmonary disease can cause increased risk of suffocation in obese individuals. Diabetes, when not cared for properly, can lead to kidney failure and the use of dialysis machines until a transplant is available, morbid obesity however will disqualify a patient for a transplant.The importance of prevention and recovery of childhood obesity has been made clear. There are several ways to help not only those already suffering from obesity. The first is a drastic change in both diet and exercise. Even a gradual reduction in calorie intake and the beginning of a regular exercise routine can help over time. Eating a balanced diet low in sugars, fats and calories can help maintain health and boost a person’s metabolism. A reduction of three thousand five hundred calories in any given amount of time will reduce weight by one pound.Equally increasing exercise can help burn calories, the average run burns around five hundred calories so if a person runs an hour a day and cuts five hundred calories a day that person can lose two pounds a week. It is also necessary to have both psychiatric and familial support while perusing recovery. A study was conducted to find out if family and clinical support had any effect on a child’s BMI and behavior â€Å"Families whose children succeeded in BMI reduction appeared more resourceful and tended to embrace ideas for making lifestyle changes.Unsuccessful families, however, found it harder to alter their lifestyle and often met barriers to change† (Owen, Sharp, Shield, Turner, 2009). Counseling may help the individual by giving them coping skills to deal with poor self-esteem and social anxiety. It can also help work through any emotional reasons the person has gained weight such as stress. Equally, it is important that the family support their child or adolescence weight loss goals, even if they themselves do not suffer from obesity. Support by encouragement by joining in with diet and exercise can be indispensable.Also family and councilors should never discourage a child by calling them out on a missed exercise session or slip up on their diet. Instead they should tell the child that there will be more opportunities and offer encouragement to do better tomorrow. Because of both the physical and psychological damage obesity can cause, adults should always be alert and aware of the symptoms in children. Obesity affects a child well into adulthood preventing fulfilling relationships and careers. Obesity can also become a fatal condition by increasing the risk of psychological morbidity and physical deterioration. Some of the trauma that obesity causes is from outside sources like bullying and thus the child will need counseling to learn coping techniques. Counseling can also effective in ascertaining the reason for obesity and learning socialization and esteem building exorcises. This condition can be prevented if steps to maintain a healthy diet and exorcise are taken. References Cornette, R. (2008). The emotional impact of obesity on children. Worldviews On Evidence-Based Nursing, 5(3), 136-141. Mills, J. K. (1995). A note on interpersonal sensitivity and psychotic symptomatology in obese adult outpatients with a history of childhood obesity.

Quizzes week Essay Example

Quizzes week Essay Example Quizzes week Essay Quizzes week Essay When Sam thought about open Eng a foreign car repair shop n Phoenix, he researched all of the firms in the area before deciding on a local Zion. He also analyzed their capabilities and found articles about many of them in terms of their capability sees, strengths, and weaknesses. Secondary data 5 Which of the following elements of socio cultural environment can be associate De with the growing demand for social surrogates like social networking sites, television, and so on? Views of others 6 Which strategy does this exemplify? Kayak and Orbits provide their customers with a variety of travel options including flight reservations, vacation packages, flight and hotel option s with or without car rentals, and cruise offerings. Differentiation 7 A companys sales potential would be equal to market potential when which s tuitions exists? The company gets 100 percent share of the market. 8 Which of the following statements demonstrates behavioral loyalty towards a brand? Always buy My Favorite Laundry detergent when purchasing laundry detergent NT. 9 In the U. S. Consumer expenditures on homes and other large purchases tend to slow down during a recession because the consumers have a high debilitation ratio 10 During the holidays, companies Often provide gifts to customers. The more a client spends, the larger the gift, usually. To segment customers in this way, for what purpose is this data being mined? To deepen customer loyalty 11 Cost is able to keep its inventory expenditure relatively low through its man au gment technology and cuttings pointless inventory management technology. As a result, Cost o is able to pass these savings on to consumers in the form of low prices. This strategy is best descried bed as overall cost leadership 12 Which of the following industries is most likely to use database marketing? A supermarket chain 13 Which market do customers who have purchased and are driving Audio automat bobbles represent? Penetrated market 14 When Apple introduced tunes, a new market was opened. Which of the follow wing describes this type Of innovation? Value capture 15 The Soccer World Cup is promoted aggressively to both companies and fans. This is an example of marketing a(n) event 16 Which of the following is correct about marketing management? It occurs when at least one party to a potential exchange thinks about the me mans of achieving desired responses from other parties. 17 Marketing is considered both an art and a science. How do the ups, or market Eng mix, help us bridge the gap between art and science? Marketing balances the need for data with that of creativity. 18 By 201 5, projections indicate that the largest category of households will be c imposed of childless married couples and empty nesters week 2 1 . How many primary groups does VALS classify U. S. Adults into based on per seasonality traits and key demographics? Eight 2 Which group is experiencing the fastest population growth today? Hispanic Americans When purchasing, in which state does the consumer set a minimum acceptable e cutoff level for each attribute and then makes a buying decision? Conjunctive heuristic 4 When searching for a supplier, which of the following provides the broadest r each of possible suppliers in todays competitive market environment? Internet Which market is known as the invisible market segment? Asian American Which of the following is known as the process of creating a segment storybook rd to test the attractiveness of each segment? Segment acid test Which of the following is known in marketing as attributes of a product or seer vice that may not be unique to the product Or service? Pianofortes What is the second stage of the consumer buying process? Information search 9 Which other criteria helps make up the three criteria for a successful brand m intra: inspire, simplify, and communicate Which term describes the diverse needs of many ethnic market segments? Multicultural marketing Which of the following marketing strategies does not concentrate on recognize ins differences in customers needs in the organization? Undifferentiated Which of the following do brand mantras attempt to define? Points of difference to other brands Which of the following is a tool a company uses to position its brands attribute sees in the minds of those in the organization? Brand positioning bulls eye Which of the following tools do marketers use to visually illustrate how cons mere view products or services on multivariate? Perceptua l mapping Which other dimension is the VALS classification system based on besides con summer motivation? Consumer resources What other dimension helps market segments be measurable, substantial, AC accessible, and differentiable? Actionable Which other factor does an organizations marketing strategy focus on: seem notation, targeting and positioning 18 In behavioral segmentation, a product or service is grouped by which other did mention besides knowledge of, attitude toward, and use of? Response to 9 Which of the following is used to determine a competitive frame of reference for brands to compete against other brands due to their closeness as substitutes? Category membership 20 Which of the following do marketers use to give consumers a special reason f or them to purchase a product or service? Value proposition 21 Which of the following would consumers associate closely with a brand? Offensivenesss Quiz Week 3 Quiz Week 4 Which type of distribution relies on some intermediaries willing to carry a part ocular product? Selective distribution What type of system does a firm employ to decide about the most critical decide ions management faces? Marketing channel system 3. What is the practice that allows companies to maximize their market share by believing a higher sales volume will lead to lower unit costs and higher longhorn profit while assuming the market price is sensitive? Impersonations pricing 4. Which marketing system is another channel development in which two or MO re companies put together resources to exploit an emerging market opportunity? Horizontal marketing system 5. When companies estimate the demand and costs associated with alternative prices, they will choose the price that produces maximum current profit 6. What is a simple way to engage in international marketing? Licensing What type of marketing system includes the producer, wholesaler(s), and rate leer(s) acting as a unified system? Vertical marketing system 8. What type of deal takes place when the seller receives some percentage of the e payment in cash and the rest in products? Compensation deal 9. What is an ultimate form of foreign involvement? Direct ownership 10. What type of marketing channel consists of an independent producer, wholes ale(s), and retailer(s)? Conventional marketing system What takes place when dealers purchase some or all of a product line? If Line forcing 12. When a seller agrees to accept partial payment of products manufactured wit h the supplied equipment it is called free trade agreements buyback arrangement 13. When the number of intermediaries are severely limited, this means an exclusive distribution 14. What type of distribution places the goods or services in as many outlets as p Seibel? Intensive distribution 15. Which companies have launched a website without any previous existence as a firm? Purulence companies 16. Which strategy uses the manufacturers advertising, promotion, and other for ms of communication to persuade consumers? Pull strategy 17. Companies are pursuing which objective when they start with prices high and slowly drop them over time? Market skimming 18. What mode Of entry is it when local and foreign investors share ownership an d control? Joint venture 19. Which strategy is appropriate when there is low brand loyalty in a category an d brand choice is made in the store? Push strategy 20. What form describes a buyer and seller directly exchanging goods with no MO nee and no third party involved? Barter 21. Which agreements are not necessarily illegal, but they do violate U. S. Law if the eye tend to lessen competition substantially? Tying agreements Quiz Week 5 Mountain Dew is a brand known for sponsorships of adventure events such a s snowboarding and skateboarding competitions. What is the most likely objective of Mountain De was sponsorship of these events? To create perceptions of key brand image associations 2. In order to help anticipate public relations crises its important to think about the possible events that could occur and the appropriate management response. This is often referrer d to as imagining the worst is based on the premise that marketers can no longer use interruption marker ting via mass media campaigns.

Satisfaction Essay Example | Topics and Well Written Essays - 500 words

Satisfaction - Essay Example The other patients had diets that could not satisfy the purpose of the research. To this extent I can authoritatively note that the results of the survey are valid and reliable to the extent that they are an accurate representation of the patient satisfaction. The survey questions were categorized on a scale of 1 to 5. The scale ratings connotations were as follows; The average satisfaction rate was 5/5 though there were disparities among the patients in terms of the level of fulfillment. The quality of food was rated, as the highest score with an average of 5 that was a 100% approval. Most of the patients noted that they had enjoyed the breakfast meal provided in the morning, but had certain reservations concerning the timing. Close to 80% of the patients noted that they liked the menu being served in the hospital. The workers, especially the tray passers received a 100% approval rating with most of the patients, noting that they were the best caregivers. I found out that most patients with dementia, cancer or diabetic patients did not enjoy the meal as the regular patients. I asked the patients to give their opinion concerning the food that was being provided in the hospital and the feedback had interesting outcomes. Seven of the patients noted that the food in the hospital was better compared to the others. Four of the patients noted that th e food in the hospital was worse compared to other healthcare facilities. The remaining one patient did not have an opinion and therefore could not make a comparison. I believe taste and preference for food cannot be homogenous and therefore cooking for many people can only be standardized. The average stay for the patients in the hospital is not more than five days and to the extent the patients are only provided with a week’s menu. Every patient is provided with a week’s menu upon arrival. A number of patients complained of the soup not being hot, however, the time the soup is cooked and when it is served takes a

Strategic HR Management - Job Analysis Essay Example | Topics and Well Written Essays - 3000 words

Strategic HR Management - Job Analysis - Essay Example and objectives so as to enhance business performance and build up organizational culture that promote innovation, competitive advantage and flexibility† (Becker, & Huselid, 2006). In the organizational setting SHRM strategy is adopted in order to augment the existing HR policies and initiatives as a strategic component by many organizations. Thus in the formation and implementation of the organization’s strategies through HR activities such as selecting, recruiting, rewarding workers for their performances and training them, the management focuses on the labor productivity. Many writers in the 1980s began to focus on a more strategic approach for the management of human resources rather than the traditional concept of people management or industrial relations. SHRM concentrates on human resource programs with long-term goals. Rather than concentrating on internal human resources, the emphasis is on looking at and solving problems that affect people management programs on a global scale and in the long run. As such the main objective of strategic human resources is to enhance people productivity by concentrating on business obstacles that take place outside of human resources. The main activities of a strategic human resource manager should be to find out key HR areas where strategies could be implemented in the long run so as to enhance the overall employee productivity and motivation. Communication between top management and HR of a firm is important as co-operation is not possible without active participation (Fine, & Cronshaw, 1999). The key feature s of SHRM are; Job analysis can be defined as â€Å"A job analysis is the process used to collect information about the duties, responsibilities, necessary skills, outcomes, and work environment of a particular job. You need as much data as possible to put together a job description, which is the frequent outcome of the job analysis. Additional outcomes include recruiting plans, position postings and

Problems That Dry Lining Companies Frequently Encounter Construction Essay

Problems That Dry Lining Companies Frequently Encounter Construction Essay When the air barrier consists of plasterboard dry lining, dry lining companies have to omit the out of sight, out of mind approach that may have been implemented prior to the amended Building Regulation of Part L. Any defects in the construction of a liner wall subsequently show up in the pressure test. An air leakage audit is then required to identify the air leakage paths if the building fails the specified airtightness requirement. (www.mcconsultingengineers.ie) Generally the problem experienced by dry lining contractors is the interface junctions between two different elements, e.g. where the dry liner wall meets a column or a concrete wall. Problems may arise due to insufficient detailing, incompatibility of materials, lack of co-ordination between trades, etc. (www.bath.ac.uk) Remedial works to the air barrier may be very expensive, disruptive and prolonged for the dry lining contractor. Remedial sealing is therefore extremely problematic for the contractor. A way in which to enhance the air barrier is to ensure that subsequent trades do not compromise the air barrier. The air barrier may be compromised by another contractor accidentally damaging it or deliberately penetrating it in order to complete their work to programme of works. It is vital that the damage caused to the barrier be repaired immediately. (www.mcconsultingengineers.ie) Voids created in the walls for air ducts or piped services significantly reduce the probability of the room achieving its required airtight specification. A room with several penetrations is less likely to achieve a greater airtight value than a room with fewer penetrations, since service penetrations in and out of a building contribute as a major source of air leaks. (www.seda2.org) It is common for design drawings for dry lining contractors to contain little or no information on the location of the primary air barrier or airtightness issues. This ultimately results in those involved in constructing the air barrier for the building not being aware of the location, its purpose, the importance of maintaining continuity of the air barrier, nor areas of the construction where particular attention to detail is required to ensure airtightness. (www.leedsmet.ac.uk) A problem experienced by dry lining contractors is that the designers do not specify exactly where the airtight layer is on the drawing. The designer does not identify the airtight envelope on drawings for the contractor. Consequently on site the airtight envelope is not labelled, therefore other contractors are not aware of its location. The lack of awareness amoung contractors and designers is detrimental, e.g. if an operative needs to drill a hole through a dry liner wall or ceiling to thread pipes or cables through they are not aware that the penetration must be resealed afterwards. It is important that such penetrations are managed in a more controlled manner than they currently are from the dry lining contractors perspective. (www.bath.ac.uk) If joints are unavoidable then design-in a seal. This may be difficult for dry lining contractors as the method chosen to seal joints depends on the size of the gap between components, the amount of likely movement, the practicalities of application and the need for weather / air tightness. (www.mcconsultingengineers.ie) All buildings move to a greater or lesser extent depending on its use and this movement has to be accommodated in the design from the outset. This is troublesome for contractors as movement or expansion joints will need to address airtightness as well as movement. Not all joints do so, so careful deliberation is required during the design stage. (www.mcconsultingengineers.ie) Dry lining contractors are faced with a multiple of complex details for the external airtight envelope. Complex solutions to airtightness are likely to be more prone to poor execution and potentially to greater vulnerability to differential movement, failure of sealants, and dislocation of components etc. (www.environ.ie) (www.seda2.org) Due to a lack of information on the commercial sector, the author had to resort to the residential sector, as the basics are similar. One of the main air leakage paths within the UK dwellings is plasterboard dry lining (Stephen, 1998 2000). Problems arise with plasterboard dry lining when air can freely move into the gap between the plasterboard and the masonry wall, especially where plasterboard is fixed to the wall using adhesive dabs. The air gap between the plasterboard sheet and the masonry wall then act as a plenum, effectively interconnecting all of the leakage paths within the dwelling. (Johnston, Shenton, Bell, Wingfield, 2004:17) Figure 1 Discontinuous ribbons of adhesive used to seal plasterboard dry lining. (Johnston, Shenton, Bell, Wingfield, 2004:17) Service penetrations are known to be a significant route for air leakage (see Stephen 1998 2000). The report on Robust Construction Details (DEFRA, 2001) states that particular care on site should be paid to service penetrations and all service penetrations should be sealed with expanding foam or other suitable sealant, whether in the wall [Dry liner wall], ground floor, intermediate floor or ceilingà ¢Ã¢â€š ¬Ã‚ ¦ Observations from site illustrate that little attempt has been made to seal the majority of service penetrations through walls, ground floors, intermediate floors and ceilings, and where attempts at sealing have been made, the penetrations are generally inadequately sealed and inappropriate sealants have been used to seal gaps around the service penetrations. (Johnston, Shenton, Bell, Wingfield, 2004:19) Figure 2 Diagram illustrating sealing of service penetrations [Source: DEFRA, 2001] Site Supervision and Workmanship A major factor that influences air leakage is the level and quality of site supervision and workmanship during the construction of a building. Similar types of buildings with similar details may have very different air leakage rates. As a result workmanship is often citied as the primary reason why airtightness standards are not achieved in the construction sector. (www.leedsmet.ac.uk) From the authors personal experience during industrial placement all aspects of dry lining work needs to be inspected as work proceeds. It is extremely complex to inspect the airtight barrier on the building once work is complete on site, as it is generally covered by internal fixtures and finishes. Great awareness and concentration is required on inspection, to ensure that the air barrier is not defective in any way, paying particular care to parts that will be hidden on completion. (www.mcconsultingengineers.ie) Once awarded the contract and the air barrier consists of plasterboard dry lining, it is the dry lining contractors responsibility that the airtight barrier is achieved. A problem faced by contractors is that the employees are not aware as to their contribution and responsibilities for the overall airtightness. (www.seda2.org) Consequently the issue of good or bad workmanship in general is a key factor with air tightness. This is what makes the supervision and inspection for the dry lining contractors more difficult to control. (www.seda2.org) Due to a lack of information in the commercial sector regarding dry lining contractors site supervision and workmanship, the author resorted to the residential sector, as the fundamentals are similar. Stamford Brook is a development of around 700 cavity masonry dwellings being constructed on part of the National Trusts Dunham Massey Estate near Altrincham in Cheshire. At Stamford Brook an example of a perceived workmanship problem was the maintenance of a continuous ribbon of plaster adhesive around the perimeter of the plasterboard dry lining. It was observed that with very careful attention to detail and enough time allocated, a significant reduction in the level of air leakage was attained using plasterboard on dabs. (Miles-Shenton, Wingfield Bell) (www.leedsmet.ac.uk) Another conclusion from Stamford Brook was that it was impossible to divorce workmanship, not only from design but also from other issues of construction management such as training, communication and quality control. It was clear that many operatives were eager to carry out a high-quality job but that, as far as airtightness was concerned, it was complicated for them to be clear about what they had to do or who was responsible for achieving an airtight envelope. (www.leedsmet.ac.uk) Quality on site It is of paramount importance that all parties involved on the project from client, contractor and consultants to all site staff and operatives and off site suppliers understand the concepts of air tightness and how they are involved in playing a vital role to that aspect of construction. It only takes a minute section of the dry lining wall of the building to be permeable to ensure a failure to comply. This ultimately results in the remedial works which are costly for the contractor not to mention the impact it may have on the building programme as a whole with time delays. Therefore it is essential that an endeavour is put into practice to educate the staff and that all the staff works a team. Issues of thermal bridging, continuity of insulation and the correct construction of designed details need to be addressed to ensure that airtightness is achieved. (www.hrsservices.co.uk) Although airtightness testing is carried out a few weeks prior to practical completion of a project, it is vital that the dry lining contractor has a quality system in place so that remedial works are not necessary. Dry lining contractors should also try to obtain the airtightness test at a time where the barrier is complete and when remedial works are relatively simple to perform. The airtight test generally consists of two tests, once when the air barrier is complete and one prior to the handover stage. (www.seda2.org) Airtightness testing is generally carried out a few weeks prior to practical completion of a project. The airtight test generally consists of two tests, one when the air barrier is complete and the other prior to the handover stage. It is best practice that the dry lining contractors strive to achieve the required air permeability rate first time round. They then can improve that rate by addressing issues in the audit that is likely to accompany it. Dry lining contractors should also try to obtain the airtightness test at a time where the barrier is complete and when remedial works are relatively simple to perform. If for instance the air barrier is not complete but the main contractor is adamant of having an air leakage test. The incomplete barrier would have to be temporary sealed with an impermeable material; this is a timely and complex procedure. The result of the test may also prove to be an unfair reflection of the dry lining contractors work to date and the location of the le aks may be more difficult to locate. (www.hrsservices.co.uk) Quality Policies Dry lining contractors have not implement an enhanced strategic quality policy in order to succeed in maintaining airtight construction. Quality of workmanship and adequate construction of details are the main issues affecting companies to date. With the stringent Building Regulation in place, increased emphasis on quality policies have to be adhered to. (www.leedsmet.ac.uk) High-quality workmanship is obviously significant, but workmanship unfortunately always appears to be of poor quality due to the context in which the staff has to work. Stamford Brook studies have shown that Buildability of designs, lack of detailed design, lack of specific training and the lack of a general quality control procedure underlies many workmanship problems. If careful attention to detail and adequate time allocated, the method of airtight construction can increase dramatically. (www.leedsmet.ac.uk) Some issues that the quality policy may incorporate to enhance it are an improved management strategy, communication and quality control. Operatives are generally eager to construct to the required specification of detail but short cuts are taken in-order to complete the task in the required time. Operatives are not aware that they are responsible for the achieving the airtight envelope, and that the common trend of the past of cutting corners is not acceptable in the current practice of the industry. (www.leedsmet.ac.uk) Management On going review of the design is very important. The project management do not ensure that details of all design changes involving elements of the external envelope are distributed throughout the design, procurement and construction teams. This may have consequently effects for dry lining companies. (www.environ.ie) Not all project programmes reflects dry lining contractors required sequence for effective formation of the air barrier and insulation installation. Some trades are not permitted access to form not only the part of the insulation layer or air barrier for which they are responsible, but also to ensure that continuity is achieved between their works and that of other contractors. (www.environ.ie) An Air Tight milestone is not always included when compiling the programme. This puts immense pressure on dry lining contractors if the air barrier is fails the air tightness test. Ignorance of this date prevents management to schedule thorough envelope pre-test inspections and test dates in advance of the final product. (www.environ.ie) Once the air barrier consists of plasterboard dry lining, it is the dry lining contractors principal liability to deliver the air tightness performance overall and the most likely task on any but the smallest jobs will be the co-ordination between management. The contractor must be clear that he carries responsibility for the overall air tightness and in turn must ensure that all personnel and operatives are clear about the extent of their responsibilities. Experience suggests that the best performance has been achieved by contractors who employ a dedicated individual / team to carry responsibility for air tightness, to inspect the works and instruct as required. (www.seda2.org) The issues of air tightness are closely linked to issues of good or bad workmanship in general for contractors. This can make the issue more sensitive and more difficult to control. Even simple buildings are immensely complex and so the most important aspect of all is the creation of an overall culture of careful, tidy, accurate and airtight construction, something which can not be simply forced through a performance specification. (www.seda2.org) Communication Every year defects in the UK construction industry cost at least  £1 billion to rebuild or repair. A number of the defects are the result of poor communication, for example, an inadequately detailed drawing, operatives being given the incorrect instructions or technical information not being available. Improvement in communication should result in an increase in the quality of the build and a reduction in the level of defect occurrence. (projects.bre.co.uk) Studies at Stamford Brook have emphasised the critical nature of communication and the potential impact it may have on airtight construction. It is vital that there is an improvement in flows of information both upwards and downwards in the formal management structure in companys, an example of this may be operatives reporting an incorrect drawing to the site office and the site office will contact the main contractors office, where the incorrect detail can be rectified. (www.leedsmet.ac.uk) Frequently at Stamford Brook and many other sites observed throughout the UK, design information was not available, not at a sufficient level of detail, confusing, complex or just not referred to by operatives. This lack of information tended to lead to a rather diffused process as operatives followed their instinct rather than using detailed design information, which ironically was not present. (www.leedsmet.ac.uk) Also there did not appear to be any particular well developed mechanism for feed back of information on air tightness performance and specification. It was not clear how the design and construction lessons were being absorbed for use in making vital improvements to processes or actual designs. This can be linked with the necessity for a clearly defined quality control process, for without such a process there can be no definition of problems, identification of their causes or framing of solutions. (www.leedsmet.ac.uk) Majority of personnel and operatives involved in the procurement and construction of the building fabric are not aware nor understand the necessity for insulation continuity and airtightness. The lack of awareness associated with these issues, results in components being engineered out of the design for cost savings. (www.environ.ie) Awareness is not raised at key stages during a project, for example, briefing procurement offices and site tool-box talks. As a result parties can not clearly identify where and how insulation continuity and the air barrier are to be maintained. Operatives directly involved in constructing the insulation and air barrier do not draw attention to difficulties experienced on site or request direction. This lack of communication is likely to have detrimental effects on construction. (www.environ.ie) Operatives not directly involved in the building fabric are not entirely aware of the importance of insulation continuity, the air barrier and the flagging up of any breaches through these lines of defence. They do not remedy potential thermal bridges or air leakage routes brought about by their own activities, or to seek help from other trades, depending on the nature of the breach. (www.environ.ie) Quality Control Quality control is critically important to a successful construction project and should be adhered to throughout a project from conception and design to construction and installation. Inspection during construction will prevent costly repairs after the project is completed For construction projects, quality control means making sure things are done according to plans, specifications and permit requirements (Satterfield, 2005:1) Many dry lining contractors have no system in place for monitoring the quality of their processes and products. Experience illustrates those contractors without Quality Assurance (QA) hinders them to check for insulation continuity and air tightness. An effective QA control is that insulation continuity and air tightness are considered during all design changes and material substitutions affecting the external envelope. An ill-formed design change may jeopardise the final performance of the building envelope. The lack of a QA process in a company indicates that they do not inspect finished works especially the building envelope. This in turn prevents management to inspect that all works are properly constructed prior to being covered over. (www.environ.ie) Construction quality can have a significant impact on air tightness. An overwhelming conclusion from the Stamford Brook Field Trial and from general observation of the UK house building industry as a whole is that quality control processes are extremely diffuse with a number of actors playing similar but different roles which are almost always carried out in isolation. It is perhaps not surprising that with no clear air tightness quality control process in place, sequencing is often out of the phase and known errors tend to be repeated time and time again. (www.leedsmet.ac.uk) Another quality control issue observed at Stamford Brook that can lead to air tightness concern for contractors is the different tolerances that were constructed to by different trades. Items and components that are manufactured off site to high tolerances are often fitted into structures built by trades that are not operating to the same degree of precision. As a result, performance and workmanship issues can occur when construction is outside these tolerances. (www.leedsmet.ac.uk) Quality control is not a primary objective for all the members of a dry lining company. Managers do not take responsibility for maintaining and improving quality control. Employee participation in quality control is not sought after nor rewarded, for example the introduction of new ideas. Consequently, quality improvement is not served as a catalyst for improved productivity. (pmbook.ce.cmu.edu/13)

Executive Summary Of Impact Of Siwes On Students

The Students Industrial Work Experience Scheme (SIWES), is a skills development programme initiated by the Industrial Training Fund (ITF), in 1973 to bridge the gap between theory and practice among students of engineering and technology in Institutions of Higher Learning in Nigeria. It provides for on-the-job practical experience for students as they are exposed to work methods and techniques in handling equipment and machinery that may not be available in their Institutions.At inception in 1974, the Scheme started with 784 Students from 11 Institutions and 104 eligible courses. By 2008, 210,390 Students from 219 Institutions participated in the Scheme with over 112 eligible courses.However, the rapid growth and expansion of SIWES, has occurred against the backdrop of successive economic crises which have affected the smooth operation and administration of the Scheme. Most industries in Nigeria today, are operating below installed capacity while others are completely shut down (Manu facturing Association, 2003 – 2006). This has impacted negatively on the Scheme as Institutions of Higher Learning find it increasingly difficult to secure placement for Students in industries where they could acquire the much needed practical experience.Aim of the StudyThe aim of the study was to evaluate the impact of SIWES on Technical Skills Development in the Nigerian economy. This is to enable Institutions of Higher Learning and other Stakeholders assess the performance of their roles in the Scheme.MethodologyIn order to achieve the aim of the Survey, a total of 1,200 questionnaires were administered to SIWES Students, SIWES Graduates and 60 to the Employers of Labour.Similarly, 36 Head of Institutions, Institution based SIWESCoordinators/Directors participated in SSI while 30 Human Resource Managers and 60 Industry based SIWES Supervisors were also interviewed. A total of 18  focus group discussions (FGD) were held with SIWES Graduates and ITF SIWES Schedule Officers equally participated in FGD.The six geo-political zones of the country and the 27 Area Offices of the ITF were the bases for sampling. The fieldwork for this study lasted two weeks in December 2008 across the Six Geo-Political Zones. The field personnel enjoyed cooperation and support of SIWES participating Institutions and their representatives during data collection. A few Researchers did not, however, receive cooperation of Employers of Labour to administer instruments to Students, largely due to either misconceptions or disputes.Lack of uniform academic calendar for all Institutions, including SIWES calendar affected the capacity of Research Teams to administer some Research Instruments.Major FindingsThe findings of the survey include:1.  Most Students (75%) described SIWES as very relevant to  Technical Skills Development, while SIWES Graduates (92.5%)  reported that they acquired new skills during their SIWES attachment.2.  Inadequate funding for the smooth management of the Scheme.3.  Inadequate/ineffective supervision of Students on attachment by Staff of Institutions, ITF and Employers of Labour, largely due to lack/shortage/inadequate vehicles, supervision allowance and delays in the payment of same to both staff and students.4.  Placement of Students in relevant Industries is a major challenge due to the growing number of Institutions, eligible courses and Students involved in SIWES while relevant industries are shutting down5.  Employers of Labour have high positive perception of SIWES in imparting skills to students, thus, enhancing their performance.6.  There is a general consensus among Heads of Institution and  Institution-based Coordinators that SIWES makes the education  process complete as it bridges the gap between the theoretical knowledge acquired in Institutions through practical hands on experience in Industry.7.  A major factor determining the acceptance of Students for SIWES by Organizations/Establishments is av ailability of vacancy.Recommendations1. The number of Institutions and Students participating in SIWES have been on the increase without corresponding increase in  funding of the Scheme. The study recommends that the Federal Ministry of Science and Technology (FMST), Federal Ministry of Labour and Productivity (FMLP), Education Trust Fund (ETF),  and Millennium Development Goals (MDGs) of the Presidency be involved as major Stakeholders that will be saddled with the responsibility of formulating policies to guide the operation of the Scheme and advice the Federal Government appropriately  particularly, on funding the Scheme.2.  SIWES should be properly presented to potential sponsors, such as banks, multinational companies and other corporate institutions for support in creating placement opportunities, training, equipment, facilities, as well as direct funding of SIWES.3.  Institutions should be encouraged to create financial autonomy for Institution-based SIWES Units/Dir ectorates.4.  Separate SIWES sub-head by the Federal Government.5.  Motivate partners from the private sector through granting tax relief for companies that accept Students on SIWES.6.  Instruments for the administration of the Scheme should be periodically reviewed to ensure relevance, and uniformity.