Emotional Branding :: essays research papers

This article clarifying enthusiastic marking was a fascinating perused. The start of the story truly caught my eye. I have consistently thought that it was a solace to understand that even really keen individuals can't get everything and do some of the time need to request clarifications. Despite the fact that we have all been informed that there is nothing of the sort as a dumb inquiry, aside from an inquiry that isn't posed, it is troublesome in the business world to request help or a clarification, without feeling mediocre, or stressing if your business partners will think you are awkward. The writer really wrote in this article, â€Å"after long stretches of helping organizations construct their brands, I’m still perplexed by the truth that such a large number of brilliant agents still don’t comprehend the intensity of a brand.† right away I was disturbed with this announcement and stressed that the remainder of the article would simply be self absorbed recognition on the writer and his immense information. I was happy that he recuperated and made up for himself in the following sentence by expressing that, â€Å"it was the first run through [he] understood that the one thing that has the most emotional effect on the achievement or disappointment of a current business is additionally the least comprehended. I totally concur with the way that a brand isn't a piece of a business; it is really the business. In the event that an organization plans something for ruin its image according to shoppers, it has harmed its business and may fail. It is significant that an organization is steady with its image. In the event that it isn't predictable with its image, at that point buyers may think that its difficult to see that organization as dependable. This is a fairly troublesome undertaking, since marking isn't something that is regularly educated in business college. Attempting to locate an effective brand is fundamentally experimentation, on the grounds that there is certainly not a clear equation that organizations can use to build up a brand.

Evaluate Key Developments of the Cold War Essay

Assess Key Developments of the Cold War - Essay Example The race for atomic arms capacity commanded the 1950s and 1960s and it prompted pressure between these two nations, strain which meant what is presently known as the Cold War. This paper will assess key improvements of the Cold War from the Truman Administration through the Kennedy Administration. It will examine whether the Cold War was really inescapable. What's more, this paper will think about the household worries in the United States during the 1950s, including McCarthyism, family life, and social equality. The initial segment of this paper will introduce a diagram of the Cold War. Also, significant improvements from Truman’s to Kennedy’s organization will be introduced. Thirdly, the certainty of the Cold War will likewise be examined. Finally, a general investigation and end will be set up. Body Overview The post war period achieved a period where the US was beginning to rise as a superpower. It likewise introduced a period where vote based standards were tried w ith different social equality infringement. Now, the need to maintain these social equality turned into a significant piece of American lives (Chafe, et.al., 2011). At the point when the Second World War finished in 1945, writer George Orwell utilized the term cold war in his paper â€Å"You and the Atomic bomb.† In his article, he accepted that the world was currently in the midst of a danger of an atomic war, one which had the capacity of decimating human life on the planet (Orwell, 1945). He talked about how world legislative issues is by all accounts established on a view or conviction winning in a state which was incredible and in a consistent condition of cold war with different nations (Orwell, 1945). Such ‘cold war’ was before long seen with Russia’s disposition towards Britain, including its domain. American market analyst Bernard Baruch was one of the first to allude to such virus war corresponding to the US and the USSR (Gaddis, 2005). Before su fficiently long, the term had a more extensive utilization, particularly with the arrival of Walter Lippman’s book â€Å"The Cold War.† The USSR has not generally been on perfect relations with its neighbors and with the US, for the most part in light of its communist political stage (Gaddis, 2005). In spite of the fact that they were partners during the Second World War, it was just a brief union, generally borne out of the requirement for self-protection. When WWII finished be that as it may, the Soviet Union came back to its strained political relationship with Europe and the US (Gaddis, 2005). The chance of increasing military may over different nations additionally turned into an additional wellspring of strain during the Cold War. Truman to Kennedy In 1947, President Harry Truman was encouraged to consider significant strategy changes because of Russia’s endeavors to increase political and military strength (Chafe, 2003). America’s reaction was to e mbrace a control strategy with the essential objective of forestalling the spread of socialism (Friedman, 2007). Truman’s strategy and choices were completely encapsulated under the Truman tenet, a principle which likewise denounced communist and extremist force. The vast majority of Europe was steady of Truman’s tenet, in any case, some European and American socialists being upheld by the KGB clung to the standards which the Soviet Union spread out (Friedman, 2007). In 1947, the US, Britain and France tried to set up an agreement with the USSR on how best to deal with a post-war Germany. The Marshall Plan had the option to set up a working understanding among the nations, in the end isolating Germany and Berlin into four domains to be constrained by each partner (Gaddis, 2005).

SIPA News The Water Issue COLUMBIA UNIVERSITY - SIPA Admissions Blog

SIPA News The Water Issue COLUMBIA UNIVERSITY - SIPA Admissions Blog The latest issue of SIPA News is now available.   The magazine is published twice per year and features articles written by students and faculty at SIPA.     The topic for this issue is water.   The importance of such a simple substance is underscored in the Deans introduction: With more than 6 billion people on the planet today and the combined effects of global warming and industrial and urban pollution, the supply of water safe enough for drinking, recreation, production, and other uses is becoming scarce. In some parts of the globe, prolonged droughts and other weather events (like the freeze that burst pipes in Ireland last December) or humanitarian crises and refugee camps have already created emergencies that threaten entire populations. The following are just a few of the articles in this edition: As Waters Rise, Environmental Migration Surfaces El Niño Drought Leads to Blackouts, Power Rationing, and Political Fallout in Venezuela In Cambodia, Development Pushes Ahead at the Expense of a Lake A Beachgoer’s Duty: A Surfer and a Fisherman Lead the Way to Curb Runoff Pollution on the JerseyShore Mass Freshwater Exports: Alaska’s Latest Cash Crop Heads to India The full magazine is available for viewing as a PDF by clicking here.   All previous issues of SIPA News can also be viewed on line by clicking here.

The Final Project For World History - 1031 Words

Final Project for World History Throughout the development and colonization of America, there were a lot of changes that affected Native American, Africans, and women. Within this paper, I will attempt to provide some insight and bring to light some of the changes and how they affected the folks involved. As the New World grew and colonized the rights of all were not equal or fair. Native Americans were focused on their homes to provide the New World. While Africans were kidnapped and focused into slave labor to provide economic growth for the New World. During this time women were always seen as a lower class citizen, not allowed any say in the way the colony was governed or grew. All of these minorities fought from the beginning of†¦show more content†¦As the colonies continued to expand, in 1830 President Andrew Jackson signed the Indian Removal act. This act granted Indians rights to the unsettled land out west in exchange for the tribe settlement land along the east coast, mostly Southeast, to continu e to grow the colony. This basically allowed the English to push the Indians off their tribal land so the English could colonize the property for a growth of the New World. Even though the Indians were moved they never stopped fighting the English for their rights and land. Even today there are still tribes and Indians are trying to maintain and keep the Indian land/grounds sacred and among the Indians. The Indians gain equality over the years, but the fact that so much of the history and land were stolen so long ago, the Indians have never felt they were truly equal and reimbursed for all that was taken from them. The Africans, on the other hand, were also forced from their homes and into slave labor. The English captured Africans bringing them to the New World on the Middle Passage. The Africans were brought to the New World as a form free labor to help build the colonies. The English did use the Indians for labor, but found it hard to work with them and they were susceptible to illness and were not as strong as the Africans. The Africans suffered through sickness and lack of understanding secondary to the language barriers with the English. They also had problemsShow MoreRelatedProject Management Wembley1073 Words   |  5 Pagesï » ¿ A. Project Background i. Project Description The aim of the Wembley Stadium project was to build a new 90,000 seat state of art stadium. The new stadium was going to be used for a variety of functions ranging from football and rugby matches to concerts and private events. The stadium was to have a 50-year design life, and be both functional and architecturally significant. In addition, it was essential that the stadium allowed as much daylight and ventilation to reach the pitch asRead MoreProject Management Paper-Mgt 4371100 Words   |  5 PagesProject Management Paper Manuel Angel Cortez University of Phoenix Project Management Paper Organizations leaders are facing difficult challenges because of the rapid changes in government and technology, which has created pressure in organizations. The aforementioned changes have made way for a new type of management; project management, far different from the traditional structure for managing. This document will describe the definition of a project. The paper will also touch basis on theRead MoreBackground. Inemerging Art Cities And Developing Countries(Bogotà ¡,1311 Words   |  6 Pagescountries or emerging art capitals. The result: Many great ideas, innovations, and actions are left out of history books, academic courses, exhibitions, and the general public ´s mind. The objective: To connect creatives from developing countries and emerging art cities with the art world and general public by disseminating their work through a project that speaks to the masses and the art world executives at the same time. The strategy: Realize, promote, and plan the production of a mini-series thatRead MoreA Documentary About a New Universal Language Essay634 Words   |  3 Pagesa documentary would be formulated from hard work and passion. This unique documentary asking people their outlook on our world speaking one universal language followed a plan that altered countless times because of complications or because of a superior idea was brought to light. A similar situation occurred with the goal for this Independent Research Project. In the inception of this venture the objective was to create a universal language and a documentary with interviews and informationRead MoreAn Exploration Of Edward Curtis, Life, Career, And Controversies1500 Words   |  6 Pages An Exploration of Edward Curtis; Life, Career, and Controversies By Michael Seagraves History of Photography Tuesday-Thursday 10:50-12:05 Edward Curtis was an American photographer mostly known for capturing the great American west and the Native American peoples. Edward Curtis has had a long and successful career, with that success inevitably comes controversy. Curtis’s work could be viewed as exploitive and staged. In this paper I will discuss the early years of Curtis’s life and career,Read MoreQuestions On Global Studies : Spring Final Project1167 Words   |  5 PagesSpring Final Reflection For our Global Studies 1 spring final project we had to think of a thesis that used â€Å"Through my history and English courses, I have learned...† as a starting/expansion point. We were to write journals that responded to different open ended questions about the process of this project and about our experiences in this course. The main part of the project is the product which was a medium of our choice that exhibits a meaningful point of connection for you between history and EnglishRead MoreThe Architectural Design and Significance of The New Art Gallery of Ontario889 Words   |  4 Pagesclassic sense that will ensure the look is in, no matter what year it is (Burden, 2000). The following are the current, more popular trends diploid in architectural design: Consideration of Green environment: We all understand that we reside in a world that is more environmentally conscious than ever. The protection of our Mother Nature extends to architecture. It is evident that more architects are trying to adopt eco-friendly items into their designs. This includes the selection of materials thatRead MoreThe Manhattan Project: How It Was A World Changer1166 Words   |  5 PagesHave you ever wonder how the Manhattan Project changed the world. The Manhattan Project was such a world changer that many events caused it to go under development such as: building the Atomic bomb before the Nazi German regime could, the attack on Pearl Harbor and putting an end to a deadly war. By building the Atomic bomb it would give an edge in defeating Hitler if it was ever needed to be used against them. With the attack on Pearl Harbor it brought the U.S into the war. There was only two waysRead MoreBPs Commitment to the Recovery of Natural Resources863 Words   |  3 PagesThe projects are part of BPs commitment to provide up to $1 billion in early restoration funding to expedite recovery of natural resources injured as a result of the Deepwater Horizon accident. The early restoration framework agreement signed in 2011 requires BP and the trustees to agree upon the potential projects, funding and the natural resources benefits the projects are expected to provide. The trustees then implement the projects. The agreement makes it possible for restoration to begin atRead MoreA Visual Folio Showing How Dior Changed The World1542 Words   |  7 Pagesmy personal project was to make a visual folio showing how Dior has evolved over the years. I chose Human Ingenuity as my Area of Inspiration because I believe that it was best suited for the goal of my project. This Area of Inspiration is about exploring the effects of human inventions on the world. My project relates strongly with this as I am researching how Christian Dior changed the fashion world with his inventions and how the styles he created revolutionised fashion after World War Two. He

The History of Miniature Golf

According to the American Heritage Dictionary, miniature golf is a novelty version of golf played with a putter and golf ball on a miniature course and featuring obstacles such as alleys, bridges, and tunnels. Garnet Carter was the first person to patent a game of miniature golf which he called Tom Thumb Golf in 1927. However, there were a few earlier unpatented versions of miniature golf type games. For example, in 1916, James Barber of Pinehurst, North Carolina had a miniature golf course on his estate called the Thistle Du. There were also patented processes that related to the game. Garnet Carter built his miniature golf course on Lookout Mountain in Tennessee to draw traffic to the hotel he owned. His wife, Frieda Carter did most of the designing of the courses obstacles which had a fairyland theme. Patented Cottonseed Hull Surface In 1922, Englishmen, Thomas McCulloch Fairborn who was living in Tlahualilo, Mexico built a miniature golf course with a surface made from crushed cottonseed hulls mixed with oil, dyed green, and rolled on top of a sand foundation. Fairborn also founded a company called the Miniature Golf Courses of America Inc. Fairborn patented his method of making a playing surface, which was an inexpensive method. In 1926, Drake Delanoy and John Ledbetter built New York City’s first outdoor miniature golf course on top of a skyscraper. Delanoy and Ledbetter copied Thomas Fairborns process of using crushed cottonseed hulls and infringed upon Fairborns patent. Eventually, a financial arrangement was arrived at between Delanoy and Ledbetter and Fairborn that let the cottonseed hull process be used over 150 roof top miniature courses in New York City. Garnet Carter also had to pay a royalty to Fairborn since he used the cottonseed hull surface on his miniature golf course. Carter founded the Fairyland Manufacturing Corporation, which by 1930 manufactured and sold over 3000 of his Tom Thumb miniature golf course franchises. Â   Continue The History of Golf or Photo Gallery

The Vampire Diaries The Struggle Chapter Thirteen Free Essays

Elena stirred, then opened heavy eyelids. Light was showing around the edges of the curtains. She found it hard to move, so she lay there on her bed and tried to piece together what had happened last night. We will write a custom essay sample on The Vampire Diaries: The Struggle Chapter Thirteen or any similar topic only for you Order Now Damon. Damon had come here and threatened Margaret. And so Elena had gone to him. He’d won. But why hadn’t he finished it? Elena lifted a languid hand to touch the side of her neck, already knowing what she would find. Yes, there they were: two small punctures that were tender and sensitive to pressure. Yet she was still alive. He’d stopped short of carrying out his promise. Why? Her memories of the last hours were confused and blurry. Only fragments were clear. Damon’s eyes looking down at her, filling her whole world. The sharp sting at her throat. And, later, Damon opening his shirt, Damon’s blood welling from a small cut in his neck. He’d made her drink his blood then. Ifmade was the right word. She didn’t remember putting up any resistance or feeling any revulsion. By then, she had wanted it. But she wasn’t dead, or even seriously weakened. He hadn’t made her into a vampire. And that was what she couldn’t understand. He has no morals and no conscience, she reminded herself. So it certainly wasn’t mercy that stopped him. He probably just wants to draw the game out, make you suffer more before he kills you. Or maybe he wants you to be like Vickie, with one foot in the shadow world and one in the light. Going slowly mad that way. One thing was sure: she wouldn’t be fooled into thinking it was kindness on his part. Damon wasn’t capable of kindness. Or of caring for anybody but himself. Pushing the blankets back, she rose from the bed. She could hear Aunt Judith moving around in the hallway. It was Monday morning and she had to get ready to go to school. Dear Diary, It’s no good pretending I’m not frightened, because I am. Tomorrow’s Thanksgiving, and Founders’ Day is two days after that. And I still haven’t figured out a way to stop Caroline and Tyler. I don’t know what to do. If I can’t get my diary back from Caroline, she’s going to read it in front of everyone. She’ll have a perfect opportunity; she’s one of the three seniors chosen to read poetry during the closing ceremonies. Chosen by the school board, of which Tyler’s father is a member, I might add. I wonder what he’ll think when this is all over? But what difference does it make? Unless I can come up with a plan, when this is all over I’ll be beyond caring. And Stefan will be gone, run out of town by the good citizens of Fell’s Church. Or dead, if he doesn’t get some of his Powers back. And if he dies, I’ll die too. It’s that simple. Which means I have to find a way to get the diary. I have to. But I can’t. I know, you’re waiting for me to say it. There is a way to get my diary – Damon’s way. All I need to do is agree to his price. But you don’t understand how much that frightens me. Not just because Damon frightens me, but because I’m afraid of what will happen if he and I are together again. I’m afraid of what will happen to me†¦ and to me and Stefan. I can’t talk about this any more. It’s too upsetting. I feel so confused and lost and alone. There’s nobody I can turn to or talk to. Nobody who could possibly understand. What am I going to do? November 28, Thursday, 11:30p.m. Dear Diary, Things seem clearer today, maybe because I’ve come to a decision. It’s a decision that terrifies me, but it’s better than the only alternative I can thinkof. I’m going to tell Stefan everything. It’s the only thing I can do now. Founders’ Day is Saturday and I haven’t come up with any plan of my own. But maybe Stefan can, if he realizes how desperate the situation is. I’m going over to spend the day at the boarding house tomorrow, and when I get there I’m going to tell him everything I should have told him in the first place. Everything. About Damon, too. Oh, I’m scared. My stomach is churning. I could barely touch Thanksgiving dinner – and I can’t keep still I feel as if I might fly apart into a million pieces. Go to sleep tonight? Ha. Please let Stefan understand. Please let him forgive me. The funniest thing is, I wanted to become a better person for him. I wanted to be worthy of his love. Stefan has these ideas about honor, about what’s right and wrong. And now, when he finds out how I’ve been lying to him, what will he think of me? Will he believe me, that I was only trying to protect him? Will he ever trust me again? Tomorrow I’ll know. Oh, God, I wish it were already over. I don’t know how I’ll live until then. Elena slipped out of the house without telling Aunt Judith where she was going. She was tired of lies, but she didn’t want to face the fuss there would inevitably be if she said she was going to Stefan’s. Ever since Damon had come to dinner, Aunt Judith had been talking about him, throwing subtle and not-so-subtle hints into every conversation. And Robert was almost as bad. Elena sometimes thought he egged Aunt Judith on. She leaned on the doorbell of the boarding house wearily. Where was Mrs. Flowers these days? When the door finally opened, Stefan was behind it. He was dressed for outdoors, his jacket collar turned up. â€Å"I thought we could go for a walk,† he said. â€Å"No.† Elena was firm. She couldn’t manage a real smile for him, so she stopped trying. She said, â€Å"Let’s go upstairs, Stefan, all right? There’s something we need to talk about.† He looked at her a moment in surprise. Something must have shown in her face, for his expression gradually stilled and darkened. He took a deep breath and nodded. Without a word, he turned and led the way to his room. The trunks and dressers and bookcases had long since been put back into order, of course. But Elena felt as if she was really noticing this for the first time. For some reason, she thought of the very first night she’d been here, when Stefan had saved her from Tyler’s disgusting embrace. Her eyes ran over the objects on the dresser: the fifteenth century gold florins, the ivory-hiked dagger, the little iron coffer with the hinged lid. She’d tried to open that the first night and he’d slammed the lid down. She turned. Stefan was standing by the window, outlined by the rectangle of gray and dismal sky. Every day this week had been chilly and misty, and this was no exception. Stefan’s expression mirrored the weather outside. â€Å"Well,† he said quietly, â€Å"what do we need to talk about?† There was one last moment of choice, and then Elena committed herself. She stretched out a hand to the small iron coffer and opened it. Inside, a length of apricot silk shone with muted luster. Her hair ribbon. It reminded her of summer, of â€Å"About this,† she said. He had taken a step forward when she touched the coffer, but now he looked puzzled and surprised. â€Å"Aboutthat ?† â€Å"Yes. Because I knew it was there, Stefan. I found it a long time ago, one day when you left the room for a few minutes. I don’t know why I had to know what was in there, but I couldn’t help it. So I found the ribbon. And then†¦Ã¢â‚¬  She stopped and braced herself. â€Å"Then I wrote about it in my diary.† Stefan was looking more and more bewildered, as if this was not at all what he’d been expecting. Elena groped for the right words. â€Å"I wrote about it because I thought it was evidence that you’d cared about me all along, enough to pick it up and keep it. I never thought it could be evidence of anything else.† Then, suddenly, she was speaking quickly. She told him about taking her diary to Bonnie’s house, about how it had been stolen. She told him about getting the notes, about realizing that Caroline was the one who was sending them. And then, turning away, pulling the summer-colored silk over and over through her nervous fingers, she told him about Caroline and Tyler’s plan. Her voice almost gave out at the end. â€Å"I’ve been so frightened since then,† she whispered, her eyes still on the ribbon. â€Å"Scared that you’d be angry with me. Scared of what they’re going to do. Just scared. I tried to get the diary back, Stefan, I even went to Caroline’s house. But she has it too well hidden. And I’ve thought and thought, but I can’t think of any way of stopping her from reading it.† At last she looked up at him. â€Å"I’m sorry.† â€Å"You should be!† he said, startling her with his vehemence. She felt the blood drain from her face. But Stefan was going on. â€Å"You should be sorry for keeping something like that from me when I could have helped you. Elena, why didn’t you justtell me?† â€Å"Because it’s all my fault. And I had a dream†¦Ã¢â‚¬  She tried to describe how he had looked in the dreams, the bitterness, the accusation in his eyes. â€Å"I think I would die if you really looked at me that way,† she concluded miserably. But Stefan’s expression as he looked at her now was a combination of relief and wonder. â€Å"So that’s it,† he said, almost in a whisper himself. â€Å"That’s what’s been bothering you.† Elena opened her mouth, but he was still speaking. â€Å"I knew something was wrong, I knew you were holding something back. But I thought†¦Ã¢â‚¬  He shook â€Å"his head and a skewed smile tugged at his lips. â€Å"It doesn’t matter now. I didn’t want to invade your privacy. I didn’t even want to ask. And all the time you were worried about protectingme. â€Å" Elena’s tongue was stuck to the roof of her mouth. The words seemed to be stuck, too. There’s more, she thought, but she couldn’t say it, not when Stefan’s eyes looked like that, not when his whole face was alight that way. â€Å"When you said we needed to talk today, I thought you’d changed your mind about me,† he said simply, without self-pity. â€Å"And I wouldn’t have blamed you. But instead†¦Ã¢â‚¬  He shook his head again. â€Å"Elena,† he said. It felt so good to be there, so right. She hadn’t even realized how wrong things had been between them until now, when the wrongness had disappeared.This was what she remembered, what she had felt that first glorious night when Stefan had held her. All the sweetness and tenderness in the world surging between them. She was home, where she belonged. Where she would always belong. Everything else was forgotten. As she had in the beginning, Elena felt as if she could almost read Stefan’s thoughts. They were connected, a part of each other. Their hearts beat to the same rhythm. Only one thing was needed to make it complete. Elena knew that, and she tossed her hair back, reaching from behind to pull it away from the side of her neck. And this time Stefan did not protest or thwart her. Instead of refusal he was radiating a deep acceptance – and a deep need. Feelings of love, of delight, of appreciation overwhelmed her and with incredulous joy she realized the feelings were his. For a moment, she sensed herself through his eyes, and sensed how much he cared for her. It might have been frightening if she had not had the same depth of feeling to give back to him. She felt no pain as his teeth pierced her neck. And it didn’t even occur to her that she had unthinkingly offered him the unmarked side – even though the wounds Damon had left were healed already. She clung to him when he tried to lift his head. He was adamant, though, and at last she had to let him do it. Still holding her, he groped over onto the dresser for the wicked ivory-handled blade and with one quick motion he let his own blood flow. When Elena’s knees grew weak, he sat her on the bed. And then they just held each other, unaware of time or anything else. Elena felt that only she and Stefan existed. â€Å"I love you,† he said softly. At first Elena, in her pleasant haze, simply accepted the words. Then, with a chill of sweetness, she realized what he’d said. Heloved her. She’d known it all along, but he had never said it before. â€Å"I love you, Stefan,† she whispered back. She was surprised when he shifted and pulled away slightly, until she saw what he was doing. Reaching inside his sweater, he drew out the chain he had worn around his neck ever since she had known him. On the chain was a gold ring, exquisitely crafted, set with lapis lazuli. Katherine’s ring. As Elena watched, he took the chain off and unclasped it, removing the delicate golden band. â€Å"When Katherine died,† he said, â€Å"I thought I could never love anyone else. Even though I knew she would have wanted me to, I was sure it could never happen. But I was wrong.† He hesitated a moment and then went on. â€Å"I kept the ring because it was a symbol of her. So I could keep her in my heart. But now I’d like it to be a symbol of something else.† Again he hesitated, seeming almost afraid to meet her eyes. â€Å"Considering the and then gave up, his eyes meeting hers mutely. Elena couldn’t speak. She couldn’t even breathe. But Stefan misinterpreted her silence. The hope in his eyes died and he turned away. â€Å"You’re right,† he said. â€Å"It’s all impossible. There are just too many difficulties – because of me. Because of what I am. Nobody like you should be tied to someone like me. I shouldn’t even have suggested it – â€Å" â€Å"Stefan!† said Elena. â€Å"Stefan, if you’ll be quiet a moment – â€Å" † – so just forget I said anything – â€Å" â€Å"Stefan!† she said. â€Å"Stefan,look at me. â€Å" Slowly, he obeyed, turning back. He looked into her eyes, and the bitter self-condemnation faded from his face, to be replaced by a look that made her lose her breath again. Then, still slowly, he took the hand she was holding out. Deliberately, as they both watched, he slipped the ring onto her finger. It fit as if it had been made for her. The gold glinted richly in the light, and the lapis shone a deep vibrant blue like a clear lake surrounded by untouched snow. â€Å"We’ll have to keep it a secret for a while,† she said, hearing the tremor in her voice. â€Å"Aunt Judith will have a fit if she knows I’m engaged before I graduate. But I’ll be eighteen next summer, and then she can’t stop us.† â€Å"Elena, are you sure this is what you want? It won’t be easy living with me. I’ll always be different from you, no matter how I try. If you ever want to change your mind†¦Ã¢â‚¬  â€Å"As long as you love me, I’ll never change my mind.† He took her in his arms again, and peace and contentment enfolded her. But there was still one fear that gnawed at the edges of her consciousness. â€Å"Stefan, about tomorrow – if Caroline and Tyler carry out their plan, it won’t matter if I change my mind or not.† â€Å"Then we’ll just have to make sure they can’t carry it out. If Bonnie and Meredith will help me, I think I can find a way to get the diary from Caroline. But even if I can’t, I’m not going to run. I won’t leave you, Elena; I’m going to stay and fight.† â€Å"But they’ll hurt you. Stefan, I can’t stand that.† â€Å"And I can’t leave you. That’s settled. Let me worry about the rest of it; I’ll find a way. And if I don’t†¦ well, no matter what I’ll stay with you. We’ll be together.† â€Å"We’ll be together,† Elena repeated, and rested her head on his shoulder, happy to stop thinking for a while and justbe. Dear Diary, It’s late but I couldn’t sleep. I don’t seem to need as much sleep as I used to. Well, tomorrow’s the day. We talked to Bonnie and Meredith tonight. Stefan’s plan is simplicity itself. The thing is, no matter where Caroline has hidden the diary, she has to bring it out tomorrow to take it with her. But our readings are the last thing on the agenda, and she has to be in the parade and everything first. She’ll have to stash the diary somewhere during that time. So if we watch her from the minute she leaves her house until she gets up on stage, we should be able to see where she puts it down. And since she doesn’t even know we’re suspicious, she won’t be on guard. That’s when we get it. The reason the plan will work is because everyone in the program will be in period dress. Mrs. Grimesby, the librarian, will help us put on our 19th century clothes before the parade, and we can’t be wearing or carrying anything that’s not part of the costume. No purses, no backpacks. No diaries! Caroline will have to leave it behind at some point. We’re taking turns watching her. Bonnie is going to wait outside her house and see what Caroline’s carrying when she leaves. I’ll watch her when she gets dressed at Mrs. Grimesby’s house. Then, while the parade is going on, Stefan and Meredith will break into the house – or the Forbes’ car, if that’s where it is – and do their stuff. I don’t see how it can fail. And I can’t tell you how much better I feel. It’s so good just to be able to share this problem with Stefan. I’ve learned my lesson; I’ll never keep things from him again. I’m wearing my ring tomorrow. If Mrs. Grimesby asks me about it, I’ll tell her it’s even older than 19th century, it’s from Renaissance Italy. I’d like to see her face when I say that. I’d better try to get some sleep now. I hope I don’t dream. How to cite The Vampire Diaries: The Struggle Chapter Thirteen, Essay examples

Frontiers in Human Neuro Science

Question Discuss about the Frontiers in Human Neuro Science. Answer: Introduction In this report, aspects related to human resource management has been analyzed and demonstrated. Most important factor that is used in human resource management is by motivating employees to achieve organizational objectives. There are two major types of rewards or motivation factors i.e. financial motivation and non financial motivation. In this report, discussion related to importance of monetary rewards or financial rewards in motivating employees of the business organization. In this modern era, management has been facing various human resource management issues and these can be achieved by motivating employees to perform well. In this report, factors that motivate employees and how these can be achieved were discussed. There are various developments that has been witnessed by management in terms of human resource management has been discussed. Pros and cons of the financial or monetary motivation has been discussed in this report. Money and other financial rewards are a fundamental part of the employment relationship and can be used effectively in motivating employees. Discuss pros and cons of this argument. Human resource management is one of the important aspects of business management in modern business environment. Success and failure of business entity is largely depends on efficiency and effectiveness of human resource management. Therefore business entity or management shall apply all those tactics or modern human resource management theories in managing human resource. Most important aspect for business entity in human resource management is to motivate them for achieving highest standards of work and bring efficiency in working cultural. In this topic, discussion related to effectiveness of financial rewards on maintaining employment relationships and motivating employee has been undertaken. There are mixed reactions in relation to effectiveness of financial rewards in human resource management (Rao, 2010). Therefore this topic has been selected for making critical analysis to overcome from ambiguity of management in terms of applying different theories. Relationship between financial rewards and employee performance There are two types of rewards that can be used for motivating employees to achieve higher efficiency in business operations. Reward for motivation can be financial rewards and non-financial rewards. Non-financial rewards are related to non financial aspects and on the other hand financial rewards are monetary rewards that employees will get from employer. Financial rewards includes bonus, incentives, monetary awards, etc are some financial rewards for employees. Since it can be observed that employees join business organisation primarily on the basis of financial considerations that business organisation provides. Analysis of employee performance is the prime requirement for management to analyse and measure efficiency of employees (Abeler et al., 2015). Another important relationship between financial rewards and employee performance is established when targets are analysed by managers. There shall be parallel relationship between financial rewards and employee performance. But it has been observed that financial rewards are short term aspect which can be used to achieve employee satisfaction. Financial rewards are important for motivating employees and following theory has been developed for the same: Incentive motivation theory- It can be define as the theory which suggests business organisation shall provide some inventive to employees to do something. Incentive for employees can be reward and it can be tangible reward and non tangible reward which is provided to employees to achieve targets or over-achieve them. There are internal rewards i.e. non financial rewards and external rewards i.e. financial rewards. Main element of incentive theory is to give incentive to employees to perform better. There shall be appropriate gap and extend to which employees shall be motivated. Incentive motivation theory becomes important when employee of management or business organisation places important role in achievement of business objectives. Following are different motivation theories that are developed in past and are applied by business organisation to reap benefits of motivation. Following are some non financial theories that can be served as base for enhancing efficiency of employees b y motivating them: Maslows Need Hierarchy theory- Physiological need, safety need, social need, esteem need and self actualisation need Herzbergs Motivation hygiene theory McClellands Need theory: Need for achievement, need or power and need for affiliation Therefore it can be concluded that there are both financial and non financial rewards that are used on motivational theories. Motivation theories use incentives and bonuses and fulfil some needs of employees to engage them in the business organisation of achievement of business objectives. Organisational Problems Business organisation faces various management issues and most important issue is managing employees and motivating them to achieve organisational objectives. Due to change in modern human resource management theories and tactics, management is required to have diversified knowledge. Each and every business organisation at some point of time faces issues related to human resource management. One of the main issue that management faces in human resource management is of change management. Most of the business organisation is changing their business structures and operational management practices so as to achieve organisational objectives effectively. Another discussion area is compensation management and development of compensation policy for business entity. Ethics management and implementation of ethical policies in the business operations is another concern area for business organisation. Cultural development and bringing flexibility at the workplace is another form of motivation i n the business organisation (Miner, 2015). Management shall implement leadership theories, staffing and recruitment practices shall be used to motivate employees. Therefore management or business entity has to use both financial and non financial rewards to motivate employees to achieve business objectives. Motivation for employees from financial rewards Employment engagement is the engagement tool that binds employer and employee in a relationship under which employee perform some activities or undertake some work in return of consideration in the form of remuneration. Employee and employer rights and obligation has been decided under employment engagement. Remuneration is financial type of reward that motivates employees to perform with full efficiency. Monetary or financial rewards are considered for the personal growth and creation of wealth of employees (Koffarnus et al., 2013). Each and every employees work can relate themselves to financial reward and incentives that employer provides to them. Following are some different situation which monetary or financial rewards can be either favourable or unfavourable in motivating employees: Relationship of motivation practices: Cultural- Cultural development in the business organisation places important role in managing business operations and managing people. Culture in the business organisation shares believes values and assumptions that are required to manage people or employees behaviour towards organisational objectives. In developing organisational culture, only non financial or non monetary motivational functions are required. Financial rewards or monetary motivation cannot develop and maintains organizational culture (Avbar, 2016). Employees shall be motivated to enhance values and share positive attitude among other employees. Actions of employees or human resource can be managed or directed with the help of non financial aspects of motivation. Employees shall be motivated to develop organizational cultural. Organisational ethical- Organizational ethics can be defined as the principles or standards that business organization shall apply to incorporate and maintain ethics while performing business operations. Business ethics are set of principles that shall be followed by business organization including employees to take decisions ethically. But in the other hand, monetary rewards or financial motivation can create state of competition among employees. This situation can lead to hostile business environment of competition and can lead to employee dissatisfaction (Meyer-Waarden, 2013). Bonus and other financial rewards can lead towards unethical behavior and attitude of employees in terms of human resource management. Development of leadership skills and other business management practices can be achieved only with the help of non monetary motivation. Social concerns- Social concerns in the business entity can be defined as performance of social practices. Social needs of human resource and employees can be fulfilled by monetary aspects or monetary consideration of employees. By earning extra financial benefits from the business organisation, employees can lead to better social life. Social for employee can be within the organisation or it can be outside business organisation. It can be achieved from the remuneration or financial rewards that they get from employer. Employment relationship between employees and employers can be stronger when employee feels satisfied (Avbar, 2016). But esteem in the business organisation for employees can be achieved from non monetary motivations also like awards, reorganisation, etc. But non monetary benefits are important for employees after they achieve financial strength or when they are financially strong. Financial rewards or monetary motivation can be used to achieve short term objectives or short term profitability can be achieved from motivating employees. Monetary or financial motivation can lead to distress in the business organisation and among employees. Employees can be over motivated to achieve organisational objectives by offering them with more monetary or financial motivation. On the other hand, leadership qualities and influencing capabilities of the leader can be used to achieve organisational objectives. But these are not related to dependent on financial or monetary motivation of employees. Self-leadership system shall be followed and used by business entity to develop leaders in the business organisation. This non financial or non monetary motivation will create scenes of job satisfaction among employees. Employees will feel satisfied with the job and growth that are getting in terms of developing as a leader. This will raise graph of employees in terms of their caree r opportunities and development opportunities. Recent developments in OB that requires non financial rewards or motivation There are some developments that had taken place in recent time in human resource management practices. In order to achieve these developments, management or managers are required to motivate employees to achieve the same. Management of change in workforce and working environment is the recent development in the human resource management. Use of Information technology at workplace has changed the working style and nature of employees. Therefore employees shall be motivated to be more flexible in performing their roles and responsibilities (Bassous, 2015). Providing flexible working environment, work from home capabilities and much other motivational aspect shall be incorporated in the business management. Pros of argument Pros of this argument can be reflected under different aspects of the business operations and business management practices. Following are some pros of financial rewards: Financial rewards can be straight forward and easy to apply financial motivation to achieve business objectives Financial incentives or monetary motivation can be effective in achieving great level of effectives while performing business operations. Motivating employees through financial incentives can influence employees to achieve more (Talabi, 2016). Financial incentives or monetary rewards can lead to change in attitude of employees as more connected with organisation Financial motivation can be used as referral tool that can be used to recruit more talented employees from internal sources Financial motivation or monetary rewards can be considered as fair tool to manage and evaluate performance of employees. Under financial reward system there are one base to evaluate performance is achievement of target and beyond targets (Brandimonte and Ferrante, 2015). Healthy competition and creativity among employees or team members can be achieved by implementing financial rewards among employees Financial rewards can boost achievement of short term objectives and increases capacity of employees and business operations Therefore it can be concluded that financial or monetary reward can be considered as fundamental part of employment relationship and can be used as effective motivating tool for employees. Cons of argument There are many cons of financial or monetary rewards that management of business organisation has to consider. Following are some cons of financial or monetary reward policy of business organisation: Financial rewards or monetary rewards cannot be implemented on long term basis. Once employee achieve or fulfil its financial need then they require job satisfaction from non monetary rewards. Main element of financial reward can be washed off in quick session i.e. main element of monetary motivation is to motivate to earn more. After some time, when employee earn enough funds then monetary motivation do not work (Shrestha, 2015). Monetary motivation for employees can sometime lead towards unhealthy competition among employees. Unhealthy competition can distract employees in achieving organisational objectives but more use of more financial motivation can lead to the situation where employees will focus on fulfil their personal objectives only. Conclusion It can be concludes that human resource management is the most important factors that are required to be managed by management. After analysing the report, it can be concluded that management or managers of the business organisation are required to develop and maintained employment relationship. It can be concluded that motivation to employees can be achieved by motivating them with financial and non financial motivation. It has been analysed that both financial and non financial motivations are required to be implemented so as to achieve organisational objectives. On the other hand, management is required to manage and implement motivational theories to achieve implementation of motivation theories. It can be concluded that there are various pros and cons of financial or monetary motivation that management shall understand and use. References Abeler, J. Nosenzo, D. 2015, "Self-selection into laboratory experiments: pro-social motives versus monetary incentives", Experimental Economics, vol. 18, no. 2, pp. 195-214. Avbar, D. 2016, "Motivation in the workplace and its influence on the effectiveness of work", RUO : Revija za Univerzalno Odli?nost, vol. 5, no. 3, pp. 222-232. Bassous, M. 2015, "What are the Factors that Affect Worker Motivation in Faith-Based Nonprofit Organizations?",VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations,vol. 26, no. 1, pp. 355-381. Brandimonte, M.A. Ferrante, D. 2015, "Effects of Material and Non-Material Rewards on Remembering to Do Things for Others", Frontiers in human neuroscience, vol. 9, pp. 647. Koffarnus, M.N., Wong, C.J., Fingerhood, M., Svikis, D.S., Bigelow, G.E. Silverman, K. 2013, "Monetary incentives to reinforce engagement and achievement in a job?skills training program for homeless, unemployed adults", Journal of Applied Behavior Analysis, vol. 46, no. 3, pp. 582-591. Meyer-Waarden, L. 2013, "The impact of reward personalisation on frequent flyer programmes ' perceived value and loyalty",Journal of Services Marketing,vol. 27, no. 3, pp. 183-194. Miner, J.B. 2015;2005;, Organizational Behavior 1 : Essential Theories of Motivation and Leadership, Routledge, Armonk. Rao, P.S. 2010,Management and Organisational Behaviour,Himalaya Publishing House, IN. Shrestha, S.A. 2015, When monetary rewards fail to motivate workers, Singapore Press Holdings Limited, Singapore. Talabi, A.S. 2016, "Job Satisfaction and Work Performance of Public Secondary School Teachers In Akoko North West Local Government Area Of Ondo State",Journal of Arts and Humanities,vol. 5, no. 8, pp. 39.